The Impact of Television Advertising of Household Products on Consumers Brand Preference
The Impact of Television Advertising of Household Products on Consumers Brand Preference
Abstract on The Impact of Television Advertising of Household Products on Consumers Brand Preference
The research provides an appraisal of the impact of television advertising of household products on consumers brand preference. It elucidate the nature of television advertising and consumer brand preference and the factors which determine consumer preference for a product. It analyses advertising and profers its significance in enhancing consumer brand preference.