The Impact of Advertising on Consumer Purchase Decision in Pharmaceutical Industry
The Impact of Advertising on Consumer Purchase Decision in Pharmaceutical Industry
The Impact of Advertising on Consumer Purchase Decision in Pharmaceutical Industry
Effect of Market Segmentation on Sales Performance of Beverage Industries Chapter One of Effect of Market Segmentation on Sales Performance of Beverage Industries INTRODUCTION Background of the study Marketing has over the years advanced from various concepts and philosophies, which include the production concept, selling concepts, and product concepts. The marketing concept is viewed…
Political Marketing in Nigeria Abstract of Political Marketing in Nigeria This research work was undertaken to investigate the application of marketing in politics with the focus on PDP and APC. It is the contention of this study that marketing plays a vital role in politics. The research carefully identifies how politicians were able to…
The Uniqueness and Impact of Commercial Bank Lending on the Growth of Small-scale Industries Abstract of The Uniqueness and Impact of Commercial Bank Lending on the Growth of Small-scale Industries This work desires because of the need to know the importance of impact of Commercial Bank lending to small-scale industries both internal and external….
Marketing of Petroleum Products Abstract of Marketing of Petroleum Products This project is aimed at examining how petroleum products are marketed and the problems associated in doing so. The objectives of this work among others are to examine if petroleum products in Benin depot are adequately to be distributed to sales outlet, and if…
Effects of Pricing on Consumption of Champion Lager Beer Abstract of Effects of Pricing on Consumption of Champion Lager Beer The purpose of this study was to ascertain Pricing Effects on Consumption of Champion Lager Beer in Uyo Metropolis. The Ex-post Facto design was adopted for this study. Data for the study were obtained…
The Role of Advertising in Achieving Consumer Brand Loyalty for Beer Product Abstract of The Role of Advertising in Achieving Consumer Brand Loyalty for Beer Product This study seeks to appraise the role or advertising achieving consumer brand loyalty for beer products with special reference to Nigeria Breweries. Advertising increase market share and the…