The Impact of Advertising on Consumer Purchase Decision in Pharmaceutical Industry
The Impact of Advertising on Consumer Purchase Decision in Pharmaceutical Industry
The Impact of Advertising on Consumer Purchase Decision in Pharmaceutical Industry
Impact Strategic Marketing in Nigerian Banks Abstract of Impact Strategic Marketing in Nigerian Banks The research project focuses on the effectiveness of strategic marketing in Nigerian Banks. Three selected banks namely All States Trust Bank. Citizens bank and Afribank Plc were used as case study. Some of the objectives of the study included; determine…
Problem and Prospects of Retail Maketing Abstract of Problem and Prospects of Retail Maketing Modern retail marketing calls for more than developing a goods and product making it available to target customers, and also retailers must communicate with their customers. The problem and prospect of retail marketing in a marketing environment has led to…
The Place of Marketing Information System in an Organisational Decision Making Abstract of The Place of Marketing Information System in an Organisational Decision Making The scope of research is mainly on the place of marketing information system on organisational decision making, taking GUINNESS Nigeria Plc as our case study. Various texts are reviewed and…
Relationship Marketing in Mainstream Bank Plc Abstract of Relationship Marketing in Mainstream Bank Plc This project work was an attempt to investigate the relationship marketing in mainstream bank plc Enugu. The objectives were: 1. To determine the impact of relationship marketing in banking industry. 2. To evaluate the level of relationship that exist between the bank…
The Impact of Marketing Management Function in Hospitality Industry Abstract of The Impact of Marketing Management Function in Hospitality Industry This research was designed to investigate the function of marketing Strategies in hospitality business as a channel or means to deliver satisfaction to customers. This was as a result of inferior quality of goods…
Brand Switching Behavior of Consumers in the Hair Care Service Abstract of Brand Switching Behavior of Consumers in the Hair Care Service Thisproject work was an attempt to investigation the brand switching behaviour of consumer in the Hair Care Service Market in Enugu Metropolis. The main objectives were: Establish the impact of the marketing…