The Effect of Radio Advertising on Consumer Purchasing Decision
The Effect of Radio Advertising on Consumer Purchasing Decision
The Effect of Radio Advertising on Consumer Purchasing Decision
Product Quality as a Basis for Consumer’s Patronage Chapter One of Product Quality as a Basis for Consumer’s Patronage INTRODUCTION GENERAL OVERVIEW It is the aim of every business organisation to maximize profit and not only to break even or claim a market leader. In other words, efforts are made to boost sales and…
Broadcast Media and Sales Performance of Fast Moving Consumer Goods Chapter One of Broadcast Media and Sales Performance of Fast Moving Consumer Goods INTRODUCTION Background of the study The term ‘broadcast media’ is quite often mentioned these days. It is a new phenomenon and one would probably imagine that everyone knows or understands what…
Effect of Packaging on Consumer Buying Choice of Selected Consumer Goods Abstract of Effect of Packaging on Consumer Buying Choice of Selected Consumer Goods This research examined the effect of packaging on consumer buying choice of selected consumer goods in Calabar metropolis. The study was conducted in a bid to provide empirical evidence on…
The Impacts of Pricing in Marketing of Coke Drinks Abstract of The Impacts of Pricing in Marketing of Coke Drinks This project investigates “The Impacts of Pricing in Marketing of Coke Drinks in Enugu State” Every individual is interested in the prices, so everyone whether a consumer or a producer is affected by rise…
Impact of Facebook and 2go as an Effective Interpersonal Media of Communication Abstract of Impact of Facebook and 2go as an Effective Interpersonal Media of Communication The study examines the impact of facebook and 2Go as an effective interpersonal media of communication with specific focus on the students of Osun State Polytechnic, Iree. There…
Sales Management in the Brewery Industry Abstract of Sales Management in the Brewery Industry The research was carried out as a result of some of the following problems. Sales people represent their company to the outside world, consequently, opinion of a company and its product are formed often from impression left by the sales…