The Effect of Marketing on Services Delivery in Nigeria Banks a Case Study of Union Bank Plc
The Effect of Marketing on Services Delivery in Nigeria Banks a Case Study of Union Bank Plc
Quick Navigation for Final Year Undergraduates, Masters (Thesis), and Ph.D. Dissertation Students Who Need Our Services on Their Research Works
| Find More Project Topics | FIND HERE |
| Hire Us for Thesis Works | HIRE NOW |
| Hire Us for Project Works | HIRE NOW |
| Hire Us for Seminar Works | HIRE NOW |
| Hire Us for Assignments | HIRE NOW |
| Hire Us for Proposals | HIRE NOW |
| Contact Us | HERE NOW |
Abstract on The Effect of Marketing on Services Delivery in Nigeria Banks a Case Study of Union Bank Plc
Marketing is a new phenomenon in the Nigerian banking sectors. Banks in general were slow in embracing the marketing concept. Prior to 1986 banks were practicing armchair banking with little innovation. But with the advent of SAP (Structural Adjusted Programme) in 1986, the entire economy was liberalized and many new banks came into existence. Consequently, the banking environment became very competitive and banks have no option than to imbibe in marketing philosophy. In carrying out this research study, an attempt has been made to find out and establish the relationship between three important aspects of bank marketing, namely, marketing efforts, product innovation quality of service and its effect on customer patronage. These innovations services of the bank have largely helped in retaining existing customers and also creating potential customers.
Disclaimer
This research material is intended for academic use only and should be used as a guide in constructing your research project and seminar presentation. You should never duplicate the content word for word (verbatim), as SCHOOLTHESIS.COM will not be held liable for anyone who does.
The purpose of publishing this material is to alleviate the stress of hopping from one school library to the next in search of research materials. This service is lawful because all educational institutions allow students to read past projects, papers, books, and articles while working on their own.
SCHOOL THESIS is merely giving this information as a research reference. Use the document as a reference or structure for your own research paper. This paper’s content should be able to assist you in coming up with new ideas and thoughts for your own study
The Effect of Marketing on Services Delivery in Nigeria Banks a Case Study of Union Bank Plc research paper, should only be used as a guide.