The Effect of Advertising on the Sales of a Business Organisation
The Effect of Advertising on the Sales of a Business Organisation
The Effect of Advertising on the Sales of a Business Organisation
A Study on Psychographic Profiling and Increased Sales Efficiency Chapter One of A Study on Psychographic Profiling and Increased Sales Efficiency INTRODUCTION Background of the study In market research and social science research in general, psychographic variables are attributes relating to personality, values, attitudes, interests, or lifestyles. Sometimes they’re referred to as activities, interest,…
Sales Territorial Management in the Brewery Industry Chapter One of Sales Territorial Management in the Brewery Industry INTRODUCTION There is no gain saying the fact that the survival of every business is anchored in the ability of the sales forces to identify and sell to the customers or buyers what the company has produced…
Consumer’s Perception of Branding and Packaging on Sales of Cosmetics Products Chapter One of Consumer’s Perception of Branding and Packaging on Sales of Cosmetics Products INTRODUCTION BACKGROUND OF THE STUDY The topic of this research work is “The consumer’s perception of branding and packaging on sales of cosmetics products”. The American marketing association defines…
A Study of the Product Distribution System in the Brewery Industry Abstract of A Study of the Product Distribution System in the Brewery Industry This project which is a modest attempt to study the distribution system in the brewery industry taking consolidated breweries plc Awomama, brewery of “33” export large beer as a case…
Role of Marketing in Nigeria Banking Sector Chapter One of Role of Marketing in Nigeria Banking Sector BACKGROUND OF THE STUDY Financial institutions plays a significant role in the economy of every country in the world. They offer a large and ever expanding number of products and services to the public and private sector…
Sales Promotion a Tool for Achieving Customers Brand Loyalty in the Table Water Industry Abstract of Sales Promotion a Tool for Achieving Customers Brand Loyalty in the Table Water Industry This topic sales promotion: a tool for achieving customer brand loyalty in the table water industry was conducted to investigate the extent of relationship…