The Effect of Advertising on the Sales of a Business Organisation

The Effect of Advertising on the Sales of a Business Organisation

The Effect of Advertising on the Sales of a Business Organisation
Marketing of Agricultural Products Chapter One of Marketing of Agricultural Products INTRODUCTION Agricultural product which are the main stay for human survival have been molested over time but vacantly more efforts are devoted to it and adoption of mechanized system of farming makes agricultural product effort encouraging marketing as applied to agricultural product consisting…
The Impacts of Pricing in Marketing of Coke Drinks Abstract of The Impacts of Pricing in Marketing of Coke Drinks This project investigates “The Impacts of Pricing in Marketing of Coke Drinks in Enugu State” Every individual is interested in the prices, so everyone whether a consumer or a producer is affected by rise…
The Role of Advertisement Media on Consumer Buying Behavior Chapter One of The Role of Advertisement Media on Consumer Buying Behavior INTRODUCTION Background to the Study Advertising is most effective weapon of in marketing, it leaves or has leading impacts on the viewer’s mind, as its exposure is much more effective (Katke, 2007). Marketing…
Importance of Promotion as a Component in the Marketing Mix Element on Profitability Abstract of Importance of Promotion as a Component in the Marketing Mix Element on Profitability This research work is directed at analyzing the importance of promotion as a component in the marketing mix on service -organization (IJBA BANK in particular). This…
Product Differentiation as a Survival Strategy in a Competitive Marketing Environment Abstract of Product Differentiation as a Survival Strategy in a Competitive Marketing Environment The history of marketing revolves around customers or consumer. This denotes that the major reasons why products are produced are because of the consumers who made the production process effective…
The Effectiveness of Personal Selling Strategies in Marketing of Capital Goods Chapter One of The Effectiveness of Personal Selling Strategies in Marketing of Capital Goods INTRODUCTION BACKGROUND OF THE STUDY According to L.A. Rogers (1980) personal selling has become one of the vital promotional tools in marketing. He further buttresed the above proposition by…