The Effect of Advertising on the Sales of a Business Organisation
The Effect of Advertising on the Sales of a Business Organisation
The Effect of Advertising on the Sales of a Business Organisation
The Effect of Sales Promotion as a Survival Strategy in the Marketing of a Company’s Products Abstract of The Effect of Sales Promotion as a Survival Strategy in the Marketing of a Company’s Products The purpose of this project work is carried out to investigate and evaluate the effect of sales promotion as a…
Service Delivery and Customer Satisfaction in Transport Business Abstract of Service Delivery and Customer Satisfaction in Transport Business This study is set out to examine the nature of service delivery and customer satisfaction in transport businesses. The purpose of this study is to ascertain passengers’ rating of service delivery of transport businesses and the…
The Effectiveness of Distribution Strategy on Organisational Profitability Chapter One of The Effectiveness of Distribution Strategy on Organisational Profitability GENERAL BACKGROUND OF THE STUDY The type of distribution policy/strategy exercised differs from one organisation to the other, depending on the type of goods and services provided or produced in such business organisation. In considering…
Consumers’ Perception of Safety of Food in South -south and South – East of Nigeria Abstract of Consumers’ Perception of Safety of Food in South -south and South – East of Nigeria Analysis of the perception and the consumer decision making processes are extremely important to assist the marketer to understand consumer behaviour, draft…
Product Failure the Causes and Effects on the Nigerian Economy Abstract of Product Failure the Causes and Effects on the Nigerian Economy This study is designed to evaluate the causes and effect of product failure on the Nigerian Economy. Product is a vital component of the marketing mix and the reason why companies are in…
Effective Branding Decision and Customers Choice of Beverage Chapter One of Effective Branding Decision and Customers Choice of Beverage INTRODUCTION Branding is a major issue in product strategy, on the other hand, developing a branded product requires great deal of long term investment, especially for advertising. Promotion and packaging, may brand oriented companies sub…