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The Impact of Pricing Strategy on Sales Performance Abstract of The Impact of Pricing Strategy on Sales Performance The study examined effect of pricing strategy on sales performance, a study of Unilever Nigeria Plc. The study employed the survey design and the purposive sampling technique to select 450 staff across management, senior and junior…
Effect of Packaging on Consumer Buying Choice of Selected Consumer Goods Abstract of Effect of Packaging on Consumer Buying Choice of Selected Consumer Goods This research examined the effect of packaging on consumer buying choice of selected consumer goods in Calabar metropolis. The study was conducted in a bid to provide empirical evidence on…
Effect of Public Relations on Customers’ Preference for Global System for Mobile Communications (Gsm) Services Abstract of Effect of Public Relations on Customers’ Preference for Global System for Mobile Communications (Gsm) Services This research examined the effect of public relations on customers’ preference for Global System for Mobile Communications (GSM) services: a case study…
Effect of Social Media on Consumer Buying Behaviour of Jumia Nigeria Abstract of Effect of Social Media on Consumer Buying Behaviour of Jumia Nigeria This research examined the effect of social media on consumer buying behaviour of Jumia Nigeria in Calabar metropolis. The study was conducted in a bid to provide empirical evidence on…
Personal Selling Practice and Enhanced Sales of Industrial Products Among Businesses Chapter One of Personal Selling Practice and Enhanced Sales of Industrial Products Among Businesses INTRODUCTION Marketing is a defined as the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges that satisfy individual…
Brand Personality and Customer Loyalty Abstract of Brand Personality and Customer Loyalty The study examined brand personality and customer loyalty in Babcock University using of indomie instant noodles of de united foods as a case. More specifically, the study sought to assess the brand personality and customer loyalty in Babcock University. The study consist…
Digital Marketing as a Key Driver of Sales Improvement Among Small and Medium Scale Enterprises Abstract of Digital Marketing as a Key Driver of Sales Improvement Among Small and Medium Scale Enterprises The study examined digital marketing as a key driver of sales improvement among small and medium scale enterprises in Lagos state. The…
Impact of Promotional Activities on Fast Moving Consumer Goods Abstract of Impact of Promotional Activities on Fast Moving Consumer Goods The study examined the impact of promotional activities on fast moving consumer goods (FMCG), a study of Unilever Nigeria Plc. The sample frame of the study was made up of consumers of fast moving…
Sales Promotion and Its Effects on Organizational Effectiveness in Nigerian Manufacturing Industry Abstract of Sales Promotion and Its Effects on Organizational Effectiveness in Nigerian Manufacturing Industry This study examines sales promotion and its effects on organizational effectiveness in Nigerian manufacturing industry. The study focuses on how sales promotion is used to generate higher sales,…
The Effect of Advertising on Sales Performance of Consumer Goods Abstract of The Effect of Advertising on Sales Performance of Consumer Goods This study evaluates the effectiveness of advertising expenses on the sales revenue and profitability of Unilever Nigeria Plc. This study is based on secondary data collected for advertising expenditure, sales revenue and…
The Effect of Consumer Protection on Brand Loyalty of Fast Moving Consumer Goods Abstract of The Effect of Consumer Protection on Brand Loyalty of Fast Moving Consumer Goods The study examined the effect of consumer protection on brand loyalty of fast moving consumer goods. More specifically, the study sought to assess the consumer protection…
Relationship Marketing and Customer Retention Abstract of Relationship Marketing and Customer Retention This research examined the effect of relationship marketing in customer retention in MTN Nigeria Plc, Calabar. The study was conducted in a bid to provide empirical evidence on the effect of relationship marketing in customer retention in order to assist MTN Nigeria…
Consumer’s Perception of Branding and Packaging on Sales of Cosmetics Products Chapter One of Consumer’s Perception of Branding and Packaging on Sales of Cosmetics Products INTRODUCTION BACKGROUND OF THE STUDY The topic of this research work is “The consumer’s perception of branding and packaging on sales of cosmetics products”. The American marketing association defines…
Impact of Customers Complaint on Marketing Performance in the Service Industry Abstract of Impact of Customers Complaint on Marketing Performance in the Service Industry Companies sometimes think that they are doing well without paying attention to their customers are complain, only to discover later on that customers were dissatisfied and haven’t returned. It is…
The Incidence of Brand Loyalty Among Consumers of Cereal Foods Abstract of The Incidence of Brand Loyalty Among Consumers of Cereal Foods Companies sometimes think that they are doing well without paying attention to their customers are complain, only to discover later on that customers were dissatisfied and haven’t returned. It is better to…
An Investigation Into the Marketing Strategies Used by Commercial Banks in Managing Service Breakdown Among Sme Customers Abstract of An Investigation Into the Marketing Strategies Used by Commercial Banks in Managing Service Breakdown Among Sme Customers This study sought to establish the strategies used by ccommercial banks in Kenya in Managing Service Breakdown among…
The Impact of Marketing Research as an Avenue for Profitability Abstract of The Impact of Marketing Research as an Avenue for Profitability The study reviews the need for marketing research in a business organization set to make profit. The company under study Coca-Cola Nigeria Plc do state, prove to be one that have imbibe…
Problem and Prospects of Retail Maketing Abstract of Problem and Prospects of Retail Maketing Modern retail marketing calls for more than developing a goods and product making it available to target customers, and also retailers must communicate with their customers. The problem and prospect of retail marketing in a marketing environment has led to…
The Effective Strategies for Marketing Telephone Services Chapter One of The Effective Strategies for Marketing Telephone Services INTRODUCTION BACKGROUND OF THE STUDY Prior to independence, the provision of telecommunications facilities in this country was restricted mainly to government businesses, for enforcement of law and order and administration of the country together with a few…
Marketing Acceptability of Locally Made Cosmetic Products (Beauty Aids) Abstract of Marketing Acceptability of Locally Made Cosmetic Products (Beauty Aids) In this study, an attempt was made to determining the acceptability of locally manufactured cosmetic product by user of cosmetic in Obiagu urban. Attention was focused on only female gender irrespective of their demographic…
The Impact of Product Advertisement on Sales Volume of Companies Chapter One of The Impact of Product Advertisement on Sales Volume of Companies INTRODUCTION BACKGROUND OF THE STUDY Advertising is one of the four promotional tools companies use to direct persuasive communications to consumers or buyers and the general public. Advertising policy constitutes such…
The Impact of Tv Advertising on the Marketing of Gsm Service Abstract of The Impact of Tv Advertising on the Marketing of Gsm Service This study was meant to examine the impact of TV. Advertising on the marketing of GSM services in Enugu Metropolis (A case study of MTN). The objective for which the…
Effecitve Marketing Strategies for Health Care Services Abstract of Effecitve Marketing Strategies for Health Care Services The research is on effective marketing strategies for health care services in Enugu metropolis ( a case study of Bethsaida hospital). Primary metropolis (a case study of Bethsaida hospital) primary and secondary data were collected to solve the…
Public Relations and International Marketing Chapter One of Public Relations and International Marketing INTRODUCTION BACKGROUND OF THE STUDY We all believe in communication. We keep saying so. We also say that any management which endorses good communications in – house, and externally is enlightened. Why anyone should be regarded as enlightened in simply propagating…
The Role of Advertising in Motivating Consumer Brand Preference for Beverages Abstract of The Role of Advertising in Motivating Consumer Brand Preference for Beverages This research project was designed to investigate the extent to which advertising influence consumers purchase decision on the Bournvita brand. To solve the research problem both primary and secondary data…
The Problems and Prospects of Marketing Auto Maintenance Services Abstract of The Problems and Prospects of Marketing Auto Maintenance Services This research work is basically in the appraisal of the problems and prospects of marketing auto maintenance service work services in Enugu metropolis. The research work structure both the big auto maintenance service firm and…
Marketing Research as a Tool for Profitability in the Service Industry Abstract of Marketing Research as a Tool for Profitability in the Service Industry Marketing research is the systematic design, collection, analysis and reporting of data and findings relevant to a specific marketing situation facing the company. (Koller P 2003). This study focused on…
Marketing of Banking and Financial Service Abstract of Marketing of Banking and Financial Service Banks are profit oriented organization. the profit can not be made without the customers. Or it as a result of the services provide by these banks? It is as a result of this research work to find out of banks…
An Appraisal of the Application of Marketing Strategy by State Economic Empowerment and Development Strategy (Seeds) in Reducing Poverty and Unemployment Abstract of An Appraisal of the Application of Marketing Strategy by State Economic Empowerment and Development Strategy (Seeds) in Reducing Poverty and Unemployment An Appraisal of the application of marketing strategy by state…
Effective Pricing Strategy of New Products Abstract of Effective Pricing Strategy of New Products Prior to our contemporary time, the bottling industry will dominated by the products of Nigerian Bottling Company Plc. Recently, 7-up bottling company Plc reemerged in the scene to compete with the Nigerian bottling company Plc, both also struggle with other …
