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The Study of the Impact of Radio Advertising on the Marketing of Consumers Products Abstract of The Study of the Impact of Radio Advertising on the Marketing of Consumers Products This project caption the impact of radio advertising on the marketing of consumes product in Imo state has been written in partial fulfillment of…
The Uniqueness and Impact of Commercial Bank Lending on the Growth of Small-scale Industries Abstract of The Uniqueness and Impact of Commercial Bank Lending on the Growth of Small-scale Industries This work desires because of the need to know the importance of impact of Commercial Bank lending to small-scale industries both internal and external….
The Use of Public Relations Practice in Government Institution Chapter One of The Use of Public Relations Practice in Government Institution INTRODUCTION BACKGROUND TO THE STUDY Many authorities have contributed immensely to the success of defining public relations. According to Jerkins (1985), defines public relations as the deliberate, planned and sustained effort to establish…
Influence of New Media on Information Acquisition Abstract of Influence of New Media on Information Acquisition In this era of Information and communication technology, social media especially blog, YouTube, facebook, Whatsapp, twitter, BBM and 2go and many others have revolutionalised and redefined monopoly of news and information by mass media (radio, television, newspaper and…
Impact of Facebook and 2go as an Effective Interpersonal Media of Communication Abstract of Impact of Facebook and 2go as an Effective Interpersonal Media of Communication The study examines the impact of facebook and 2Go as an effective interpersonal media of communication with specific focus on the students of Osun State Polytechnic, Iree. There…
Impact of Ict on Advertising Practice in Nigeria Table of Content on Impact of Ict on Advertising Practice in Nigeria Chapter 1 Introduction Introduction Background of the Study Statements of Problems Objectives of the Study Research Question Study of the Hypothesis Significance of the Study Justification of the Study Scope of the Study Definition…
Impact of Internet Technology on Journalism Practice in Nigeria Table of Content on Impact of Internet Technology on Journalism Practice in Nigeria Chapter 1 Introduction Introduction Background of the Study Statements of Problems Objectives of the Study Research Question Study of the Hypothesis Significance of the Study Justification of the Study Scope of the…
Examination of the Impact of Internet on Radio Broadcasting Table of Content on Examination of the Impact of Internet on Radio Broadcasting Chapter 1 Introduction Introduction Background of the Study Statements of Problems Objectives of the Study Research Question Study of the Hypothesis Significance of the Study Justification of the Study Scope of the…
Impact of Social Media on Modern Journalism Practices in Nigerian With a Focus on Journalists Abstract of Impact of Social Media on Modern Journalism Practices in Nigerian With a Focus on Journalists The aim of this study was to determine the impact of social media on modern journalism practices in Nigerian with a focus…
Audience Perception of Facebook as a Marketing Medium Table of Content on Audience Perception of Facebook as a Marketing Medium Chapter 1 Introduction Introduction Background of the Study Statements of Problems Objectives of the Study Research Question Study of the Hypothesis Significance of the Study Justification of the Study Scope of the Study Definition…
Place of Twitter as a Social Media as Interpersonal Communication Medium Table of Content on Place of Twitter as a Social Media as Interpersonal Communication Medium Chapter 1 Introduction Background of the Study Statements of Problems Objectives of the Study Research Question Study of the Hypothesis Significance of the Study Justification of the Study…
Use of Social Media as a Channel of Information and Communication Abstract of Use of Social Media as a Channel of Information and Communication In this era of Information and communication technology, social media especially facebook, whatsApp, twitter, BBM and 2go and many others have revolutionalised and redefined monopoly of news and information by…
Using Information Technology and Social Media to Enhancxe Information Sharing and Public Participation in Governance Freedom of Information Act in Nigeria Table of Content on Using Information Technology and Social Media to Enhancxe Information Sharing and Public Participation in Governance Freedom of Information Act in Nigeria Chapter 1 Introduction Introduction Background of the Study…
Perception of Students Towards Social Media as a Marketing Tools Abstract of Perception of Students Towards Social Media as a Marketing Tools The main aim of this study was to investigate the perception of UNILAG students towards social media as marketing tools: An appraisal of Facebook. It was established that companies are promoting their…
Comparison of Social Media and Radio Stations on the Assessment of News Information Chapter One of Comparison of Social Media and Radio Stations on the Assessment of News Information Introduction Background of the Study A century and half ago, communication between countries involved physical presence. Once, a reporter had to run as fast as possible back…
Effectiveness of Social Media in News Production Table of Content on Effectiveness of Social Media in News Production Chapter 1 Introduction Introduction Background of the Study Statements of Problems Objectives of the Study Research Question Study of the Hypothesis Significance of the Study Justification of the Study Scope of the Study Definition of Terms…
The Attitude of Nigerians Towards Made-in-nigerian Goods Abstract of The Attitude of Nigerians Towards Made-in-nigerian Goods This project looked into the attitude of consumers towards locally made shoes in Onitsha Anambra. The problems involved in this study was that the shoe industry does not seem to yield much needed efforts with respect to huge…
The Effect of Branding on Product Marketing Abstract of The Effect of Branding on Product Marketing The project work is designed to give insight to the effect of branding on product marketing. This is to enable the reader to appreciate the contributions of branding to business and the successful operation of development of such…
Problems and Prospects of Marketing in Small-scale Business in Nigeria Abstract of Problems and Prospects of Marketing in Small-scale Business in Nigeria This research work is centered on the Problems and Prospects of Marketing in Small-Scale Business in Nigeria. The study was aimed at identifying and examining the problems militating against the effective operations…
Service Delivery as an Instrument of Accessing Competitive Advantage in Marketing Abstract of Service Delivery as an Instrument of Accessing Competitive Advantage in Marketing This project examined the role service delivery in accessing completive advantage in marketing â using specifically Airtel Nigeria Plc. Thus, the project had the following as object (i) to determine…
Effect of Market Segmentation on Sales Performance of Beverage Industries Chapter One of Effect of Market Segmentation on Sales Performance of Beverage Industries INTRODUCTION Background of the study Marketing has over the years advanced from various concepts and philosophies, which include the production concept, selling concepts, and product concepts. The marketing concept is viewed…
Effects of Motivation on Salesforce Performance in Guinness Nigeria Plc and Mobile Telecommunication Network Abstract of Effects of Motivation on Salesforce Performance in Guinness Nigeria Plc and Mobile Telecommunication Network This study was conducted to evaluate the effects of motivation on sales force performance in Guinness Nigeria Plc and MTN in South-East. The major…
Effects of Pricing on Consumption of Champion Lager Beer Abstract of Effects of Pricing on Consumption of Champion Lager Beer The purpose of this study was to ascertain Pricing Effects on Consumption of Champion Lager Beer in Uyo Metropolis. The Ex-post Facto design was adopted for this study. Data for the study were obtained…
Effect of Marketing Research on Product Development Chapter One of Effect of Marketing Research on Product Development INTRODUCTION BACKGROUND OF STUDY Todayâs world is characterized by major changes in market and economic conditions, coupled with rapid advances in technologies. In other to ensure future success in the market companies invest in marketing research on…
Internal Marketing Practices and Employees Productivity in Public Institutions in Nigeria Chapter One of Internal Marketing Practices and Employees Productivity in Public Institutions in Nigeria INTRODUCTION BACKGROUND OF STUDY Internal marketing strategy is a concept that is aimed at driving the internal firms product personified in the employees. Therefore, this concept shares similar ideology…
Application of Marketing Concepts in Banking Industry and Its Effect on Customer Satisfaction Chapter One of Application of Marketing Concepts in Banking Industry and Its Effect on Customer Satisfaction INTRODUCTION BACKGROUND OF THE STUDY Marketing concept is a customer oriented philosophy which states that customerâs satisfaction is the economic and social justification of firmâs…
The Effect of Customer Relationship Management (Crm) on Customer Satisfaction Abstract of The Effect of Customer Relationship Management (Crm) on Customer Satisfaction The primary objective of the study was to examine the effect of customer relationship management on customer satisfaction in three commercial banks in Lagos State Nigeria. The study explored the ways in…
Audience Perception of Female Model in Advertising Message With Reference to Lux Soap Television Advertisement Abstract of Audience Perception of Female Model in Advertising Message With Reference to Lux Soap Television Advertisement This study examined Audience Perception of Female Model in Advertising Message With Reference To Lux Soap Television Advertisement as a case study….
The Effect of Consumer Protection on Brand Loyalty in Fast Moving Consumable Goods Abstract of The Effect of Consumer Protection on Brand Loyalty in Fast Moving Consumable Goods The study examined the the effect of consumer protection on brand loyalty in fast moving consumable goods in Lagos. The descriptive survey design was used in…
The Effect of Social Media on Consumers Buying Behaviour Abstract of The Effect of Social Media on Consumers Buying Behaviour The study examined social media advertising and buying behaviour of Babcock University undergraduate students, a study Babcock University undergraduate students. The study employed the survey design and the purposive sampling technique to select 450…
