List of Marketing Thesis Topics and MBA Research Papers PDF Download for Final Year Masters, Undergraduates, and Dissertation Students.
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Promotion as a Strategy of Manufactures Tools for Consumers Loyalty Abstract of Promotion as a Strategy of Manufactures Tools for Consumers Loyalty This project is designed to give an insight on the influence of sales promotion on consumers loyalty with reference to makeguns table wate, water, okigu imo state. Based on the above purpose,…
Relevance of Marketing Information System in the Achievement of Organizational Objective Abstract of Relevance of Marketing Information System in the Achievement of Organizational Objective Relevance of marketing information system in the achievement organizational objective is focus of the research study Nigeria Bottling Company (NBC) Owerri a case study, special interest is cede on the…
Sales Management in the Brewery Industry Abstract of Sales Management in the Brewery Industry The research was carried out as a result of some of the following problems. Sales people represent their company to the outside world, consequently, opinion of a company and its product are formed often from impression left by the sales…
Sales Promotion a Tool for Achieving Customers Brand Loyalty in the Table Water Industry Abstract of Sales Promotion a Tool for Achieving Customers Brand Loyalty in the Table Water Industry This topic sales promotion: a tool for achieving customer brand loyalty in the table water industry was conducted to investigate the extent of relationship…
Sales Promotion in Increasing the Levels of Network Patronage in the Telecoms Industry in Nigeria Chapter One of Sales Promotion in Increasing the Levels of Network Patronage in the Telecoms Industry in Nigeria INTRODUCTION BACKGROUND OF THE STUDY People often confuse sales promotion with broader term, “promotion” but sates promotion is one of the…
Solving Unemployment Problem Through the Establishment of Small Scale Industries (Ssis) Chapter One of Solving Unemployment Problem Through the Establishment of Small Scale Industries (Ssis) INTRODUCTION BACKGROUND OF THE STUDY The small scale industries (SSIs) form the bedrock of the economic growth in every nation. No country achieves a viable economic growth and development…
Strategic Marketing Planning as a Means of Achieving Increase in Market Share in the Competitive Market Abstract of Strategic Marketing Planning as a Means of Achieving Increase in Market Share in the Competitive Market Consumer satisfaction is the economic justification for the existence of any business. Hence for any business to exist, survive and…
The Application of Marketing Concept in the Nigeria Public Sector Company Abstract of The Application of Marketing Concept in the Nigeria Public Sector Company Marketing activities play a vital role in the survival and growth of any organization. In recent time, marketing activities in the service Company have been posing serious problems to the…
The Effect of Personal Selling on Marketing Performance of Industrial Product Chapter One of The Effect of Personal Selling on Marketing Performance of Industrial Product INTRODUCTION This study seeks to appraise the effect of personal selling in the marketing of industrial product with special reference to first aluminum company ltd. BACKGROUND OF THE STUDY…
The Effect of Product Life Cycle on Organization Sales Abstract of The Effect of Product Life Cycle on Organization Sales The research was conducted on the basis of an analysis of the marketing effect of product life cycle in achieving organizational sales objective of Unilever Nigeria Plc, Aba Abia state. The objectives were stated…
The Effect of Product Re-packaging on the Sales Revenue of Companies Abstract of The Effect of Product Re-packaging on the Sales Revenue of Companies Product packaging is an important part of product development and planning which relate to the design of a products container or wrapper, whose purpose is both to protect the item…
The Effect of Promotion Strategies on the Marketing Performance in Educational Services Chapter One of The Effect of Promotion Strategies on the Marketing Performance in Educational Services INTRODUCTION The embellishment of business including non profit organization and education services require that, the firms make key decisions. This discussion effect the total marketing programs of…
The Effect of Promotional Mix Marketing of Airline Service in Nigeria Abstract of The Effect of Promotional Mix Marketing of Airline Service in Nigeria This research work is centered on the Effect of promotional mix Marketing of Airline services (Nigeria Airline ).promotional mix , of the product are almost everything” Hicks VValdron. like other…
The Effect of Sales Promotion as a Tool for Achieving Customers Brand Loyalty in the Table Water Industry Abstract of The Effect of Sales Promotion as a Tool for Achieving Customers Brand Loyalty in the Table Water Industry This topic the effect of sales promotion as a tool for achieving customers brand loyalty in…
Effectiveness of Marketing Promotions in the Sale of Textile Products Abstract of Effectiveness of Marketing Promotions in the Sale of Textile Products This project looks into the effectiveness of marketing promotions in the sale of textile products using Onitsha textile mill as a case study. This project consist of chapter one to five. Chapter…
The Effectiveness of Personal Selling Strategies in the Marketing Performance of Cosmetics Abstract of The Effectiveness of Personal Selling Strategies in the Marketing Performance of Cosmetics This research work is centered on the effectiveness of personal selling in the marketing of cosmetic. It is necessitated by managerial uncertainty with regard to the cause of…
The Impact Marketing Research on the Marketing Performance of Soft Drink in Nigeria Abstract of The Impact Marketing Research on the Marketing Performance of Soft Drink in Nigeria This work is based on finding out the impact of marketing research on the marketing of soft drink in 7 up bottling company. Chapter one which…
The Impact of Advertising on the Company Marketing Growth Abstract of The Impact of Advertising on the Company Marketing Growth The purpose of this study is the impact of advertising on the company’s marketing growth of peacock paint limited ikot Ekam Akwa ibom state. In carrying out this research lack of found inappriate timing…
The Impact of Application of Marketing Concept in the Nigeria Public Sector Industry Abstract of The Impact of Application of Marketing Concept in the Nigeria Public Sector Industry Marketing activities play a vital role in the survival and growth of any organization. In recent time, marketing activities in the service industry have been posing…
The Impact of Product Innovation on the Growth of a Firm Abstract of The Impact of Product Innovation on the Growth of a Firm The research work at the impact of product innovation on the growth of a firm; this means, the yield that comes from innarating products. This impact ranges from high profitability,…
The Impact of Product of Branding on the Sales of Consumer Product Chapter One of The Impact of Product of Branding on the Sales of Consumer Product INTRODUCTION The research work looks at the impact of product innovation on the growth of a firm. This means the yield that comes form innovating products. This…
The Influence of Advertising and Personal Selling on New Product of Commercial Banks Abstract of The Influence of Advertising and Personal Selling on New Product of Commercial Banks In today’s highly competitive marketing environment, marketers do not stop at developing a good product, pricing it attractively and making it readily available to the target…
The Impact of Rapid Increase Sales Promotion Activities on the Sales of Soft Drinks in Nigeria Abstract of The Impact of Rapid Increase Sales Promotion Activities on the Sales of Soft Drinks in Nigeria Sales promotion is something extra that can arouse interest create a buying desire, and spark off an immediate reaction from…
The Impact of Sales Person in Motivating Consumers Brand Performance for Beer Product Chapter One of The Impact of Sales Person in Motivating Consumers Brand Performance for Beer Product INTRODUCTION The era of hard and aggressive selling is gone as most companies have realized that the capacity of organization to survive and prosper the…
The Influence of Packaging as a Promotional Tool in the Detergent Industry Abstract of The Influence of Packaging as a Promotional Tool in the Detergent Industry This research work was carried out to show that packaging could serve as a promotion tool in the detergent industry, using PZ Cussons Plc Aba as a case…
The Need for the Application of Marketing Concept in Government Establishment Abstract of The Need for the Application of Marketing Concept in Government Establishment There has been a quest for the need of the need for the application of marketing concept as a tool for retaining customers in manufacturing industry. This research has been…
The Role of Product Management in the Marketing Performance of Banking Service Chapter One of The Role of Product Management in the Marketing Performance of Banking Service INTRODUCTION BACKGROUND OF THE STUDY Product management embraces the task of adjusting the product throughout its life to match the ever-changing demands of the market place. Too…
The Relevance of New Product Development on Attaining Marketing Objective of Table Producers Abstract of The Relevance of New Product Development on Attaining Marketing Objective of Table Producers This study was conducted to determine the relevant of new product development in attaining marketing objective of table water manufacturers in Anambra State . However, to…
The Relevance of Packaging in the Marketing of Consumer Goods in Nigeria Abstract of The Relevance of Packaging in the Marketing of Consumer Goods in Nigeria This research is on the importance of packaging of consumer good in Nigeria. Where by to find out the packaging strategies, understand the meaning, possibilities, advantages and effect…
The Role of Road Transport Network in the Marketing of Agricultural Product Chapter One of The Role of Road Transport Network in the Marketing of Agricultural Product INTRODUCTION The quest of achieve self sufficiency food production is one of the highest priority areas facing most of the world’s today. It is also a problem…
