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Political Marketing in Nigeria Abstract of Political Marketing in Nigeria This research work was undertaken to investigate the application of marketing in politics with the focus on PDP and APC. It is the contention of this study that marketing plays a vital role in politics. The research carefully identifies how politicians were able to…
Packaging as a Promotional Tools in the Marketing of Consumer Goods Abstract of Packaging as a Promotional Tools in the Marketing of Consumer Goods This research was conducted to examine packaging as a marketing tool for marketing consumer goods take NASCO as a case study. Data gathering were merely primary including personal interview and…
New Product Development Test Marketing Prospect and Challenges Chapter One of New Product Development Test Marketing Prospect and Challenges INTRODUCTION BACKGROUND OF THE STUDY New products play several roles for he organization, they help maintain growth and thereby protect the interests of investors, employees, suppliers of the organization. New products help keep the firm…
Marketing Strategies as a Technique for Profit Maximization in Manufacturing Enterprise Abstract of Marketing Strategies as a Technique for Profit Maximization in Manufacturing Enterprise This research examined marketing strategies as techniques for profit maximization in a manufacturing enterprise (A survey of Guinness Nigeria Plc, Benin City). Many firms do not deem it fit to…
Marketing of Petroleum Products Abstract of Marketing of Petroleum Products This project is aimed at examining how petroleum products are marketed and the problems associated in doing so. The objectives of this work among others are to examine if petroleum products in Benin depot are adequately to be distributed to sales outlet, and if…
Influence of Pricing Strategy on the Sales of New Product Abstract of Influence of Pricing Strategy on the Sales of New Product This project aims at examining pricing strategy and profit planning as a general phenomenon in an organization that needs urgent attention especially the profit making organization. This study is mainly focused on…
Influence of Advertisement in Consumer’s Buying Behaviour Abstract of Influence of Advertisement in Consumer’s Buying Behaviour Most firms pay much for advertisement, with the aims of increase in sale and profit. The question then is does increase in advertisement result to increase in sale? This study has attempted to carry out a comprehensive analysis…
Importance of Product Life Cycle in Marketing Organization Abstract of Importance of Product Life Cycle in Marketing Organization The importance of the product life cycle in marketing cannot be over-emphasized. The rate of product failure in marketing is alarming amount 50% of products introduce failed and the one major contributing factor is the introduction…
Impact of Sales Promotion on the Marketing of Soft Drinks Abstract of Impact of Sales Promotion on the Marketing of Soft Drinks The main objective of this project was to determine the extent to which sales promotion is understood, accepted and adopted by 7-up bottling company, Benin City. In conducting the research, information was…
Going Beyond Just Advertising and Its Impact to Sales Turnover of a Company Chapter One of Going Beyond Just Advertising and Its Impact to Sales Turnover of a Company INTRODUCTION BACKGROUND OF THE STUDY Advertising is any paid form of non-personal communication about an organization or its product to a target audience through a…
The Effects of Packaging on Sales of Consumer Product Abstract of The Effects of Packaging on Sales of Consumer Product This project work focuses on effect of packaging on sales of consumer product with survey of Guinness Nigeria Plc, Benin City. It is aimed at assessing the impact of packaging involved branding a product…
Effect of Marketing Planning on the Performance of Service Organization Abstract of Effect of Marketing Planning on the Performance of Service Organization This research study outlined the effect of Marketing Planning a performance services organization. Suggest possible remedies to correct some of the difficulties encountered in the course of carry out marketing planning the…
The Effect of Advertising on a Company’s Product Abstract of The Effect of Advertising on a Company’s Product The purpose of the project, Effect of Advertising on a Company’s Product. The aim of the project is to explicate more light on the usefulness of advertising on a company’s product. In the process of preparing…
An Appraisal of Marketing Mix Application in Retail Businesses Abstract of An Appraisal of Marketing Mix Application in Retail Businesses This research work shall determine whether or not the principles of marketing as being taught theoretically is applied in the retail Business and to what extent. In order to effectively and efficiently carryout an…
A Study of the Product Distribution System in the Brewery Industry Abstract of A Study of the Product Distribution System in the Brewery Industry This project which is a modest attempt to study the distribution system in the brewery industry taking consolidated breweries plc Awomama, brewery of “33” export large beer as a case…
An Analysis of the Impact of Marketing Information System in New Planning Development and Planning Abstract of An Analysis of the Impact of Marketing Information System in New Planning Development and Planning This part which. Marketing information system played in the satisfaction of customers cannot be other emphasized in the sense that marketing information…
An Appraisal of the Distribution Strategies of Ice Cream Firm Abstract of An Appraisal of the Distribution Strategies of Ice Cream Firm The primary purpose of this study which is on appraisal of distribution strategies of Ice Cream firms is to identify the problem encountered by the firms in distributing its products. Chi-Square distributing…
An Evaluation of Sales Promotion in Increasing the Levels of Network Patronage in the Telecommunication Industry Abstract of An Evaluation of Sales Promotion in Increasing the Levels of Network Patronage in the Telecommunication Industry The study examined sales promotion as a persuasive activity hence is the direct and indirect communication used by firms to…
Automatic in Business Organization Abstract of Automatic in Business Organization The role of management for any business enterprise is to maximize their shareholder, decrease the level of labour and maximize profit. In view of this, the implementation and application of automation in the running of the business is a necessity owing to the fact…
Effects of Job Satisfaction on Employee Performance Chapter One of Effects of Job Satisfaction on Employee Performance INTRODCUTION BACKGROUND OF THE STUDY Employee performance is the factor that leads to job satisfaction. It is important to increase employee and job satisfaction among employees. The complexity in operations and functions requires that whether of public…
Effective Branding Decision and Customers Choice of Beverage Chapter One of Effective Branding Decision and Customers Choice of Beverage INTRODUCTION Branding is a major issue in product strategy, on the other hand, developing a branded product requires great deal of long term investment, especially for advertising. Promotion and packaging, may brand oriented companies sub…
Effectiveness of Strategic Marketing in Nigerian Banks Chapter One of Effectiveness of Strategic Marketing in Nigerian Banks BACKGROUND OF THE STUDY Given the trend of every aspects of economic activities globally and particularly Nigeria, it is imperative for business entities to adopt measures that should strategically reposition them so as to remain afloat. With…
The Effect of Test Marketing on Product Innovation Abstract of The Effect of Test Marketing on Product Innovation This research was carried out to investigate the effect of test marketing on product innovation in markson chemical industry limited at Onitsha. The term test marketing on product innovation is a great importance to any profit…
Guerrilla Marketing for Improving Performance of Marketing of Hotel Services in Nigeria Abstract of Guerrilla Marketing for Improving Performance of Marketing of Hotel Services in Nigeria The concept of Guerrilla marketing subsumes a set of different innovative and creative approach to marketing in today’s marketplace warfare. It aims principally at gaining large effect with…
Impact Strategic Marketing in Nigerian Banks Abstract of Impact Strategic Marketing in Nigerian Banks The research project focuses on the effectiveness of strategic marketing in Nigerian Banks. Three selected banks namely All States Trust Bank. Citizens bank and Afribank Plc were used as case study. Some of the objectives of the study included; determine…
Effective Marketing Strategy for Airlines Operating Abstract of Effective Marketing Strategy for Airlines Operating It Is often misconstrued that consumer concern have not always been sought in poultry business in its scope of application and actual practice. The misconception have prompted the researcher to focus his attention on the issue with particular reference to…
Effective Sales Force Motivation as a Means of Achieving Increased Market Share in a Competitive Industry Abstract of Effective Sales Force Motivation as a Means of Achieving Increased Market Share in a Competitive Industry The major purpose of this study is to determine the effectiveness of sales force motivation as a means of achieving…
Marketing Research as a Instrument for Increased Profitability in Service Company Abstract of Marketing Research as a Instrument for Increased Profitability in Service Company This study examines marketing research as a Instrument for increased profitability in service company taking Ogechikammer Company Ebonyi State as a case study. Marketing research can be seen as the…
Marketing Strategy for Airlines Abstract of Marketing Strategy for Airlines The misconception have prompted the researcher to focus his attention on the issue with particular reference to marist poultry as a case study. Therefore this work have developed to tactically look into practices with a view to determine the reality of such misconceptions. Chapter…
Strategies for Introducting a New Product in the Market Abstract of Strategies for Introducting a New Product in the Market The research work was on a study of how is introduce a new product in the market. The main objective was to determine whether the strategies used to introduce cristolys cough expectorant in Enugu…
