List of Marketing Thesis Topics and MBA Research Papers PDF Download for Final Year Masters, Undergraduates, and Dissertation Students.
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The Role of Negotiation in Attaining Purchasing Objectives Chapter One of The Role of Negotiation in Attaining Purchasing Objectives INTRODUCTION The basic goal of any industrial activity is the development and manufacture of products that can be marked at a profit. This goal is accomplished by the appropriate blending of what many management authorities…
The Role of Advertising in Achieving Consumer Brand Loyalty for Beer Product Abstract of The Role of Advertising in Achieving Consumer Brand Loyalty for Beer Product This study seeks to appraise the role or advertising achieving consumer brand loyalty for beer products with special reference to Nigeria Breweries. Advertising increase market share and the…
The Relevance of New Product Development on Attaining Marketing Objetcive of Table Water Producers Abstract of The Relevance of New Product Development on Attaining Marketing Objetcive of Table Water Producers This study was conducted to determine the relevant of new product development in attaining marketing objective of table water manufacturers in Anambra State ….
The Relationship Between Employee Job Satisfaction and Employee Committment Among Employees of Unilever Nigeria Plc Abstract of The Relationship Between Employee Job Satisfaction and Employee Committment Among Employees of Unilever Nigeria Plc This study examined the relationship between employee job satisfaction and employee commitment of Unilever Nigeria Plc. The objectives of this research were…
The Influence of Culture in Consumers Buying Behavior Chapter One of The Influence of Culture in Consumers Buying Behavior INTRODUCTION Marketing unlike any other social sciences is entirely concerned with the need and want of people severally and individually. Although different customers belongs to the same market segment. They don not have alike to…
The Impact of Promotional Strategy on Sales and Profit Abstract of The Impact of Promotional Strategy on Sales and Profit The complexity posed by the present global business environment especially the tragic failure of meeting the corporate objectives experienced by some business organizations calls for a strategy which will enhance the achievement of sales…
The Impact of Personal Selling on Sales Volume Performance of a Manufacturing Company Abstract of The Impact of Personal Selling on Sales Volume Performance of a Manufacturing Company The study looked the impact of personal selling on sales volume performance using Unilever Nigeria Plc, Aba as a case study. Most companies fail to employ…
The Impact of Customer Relationship Management on Customers’ Satisfaction Chapter One of The Impact of Customer Relationship Management on Customers’ Satisfaction INTRODUCTION BACKGROUND OF STUDY In this era of sophisticated business environment, it is imperative that organisation should be more interested in satisfying their customers. As a matter of fact, customers nowadays are becoming…
The Effectiveness of Distribution Strategy on Organisational Profitability Chapter One of The Effectiveness of Distribution Strategy on Organisational Profitability GENERAL BACKGROUND OF THE STUDY The type of distribution policy/strategy exercised differs from one organisation to the other, depending on the type of goods and services provided or produced in such business organisation. In considering…
The Effect of Sales Promotion on Product Performance and Market Share of the Organisation Chapter One of The Effect of Sales Promotion on Product Performance and Market Share of the Organisation INTRODUCTION In the 1970’s as well as early 1980’s the Nigeria market was favourable to the producers of various products. At that time, we…
The Effect of Sales Promotion as a Survival Strategy in the Marketing of a Company’s Products Abstract of The Effect of Sales Promotion as a Survival Strategy in the Marketing of a Company’s Products The purpose of this project work is carried out to investigate and evaluate the effect of sales promotion as a…
Test Marketing of New Product Its Effectiveness and Product Performance Chapter One of Test Marketing of New Product Its Effectiveness and Product Performance INTRODUCTION Development a new product is not easy. Not only are customers needs and wants changing but competition continually makes current products obsolete. New products are the lifeblood of any business….
Sales Territorial Management in the Brewery Industry Chapter One of Sales Territorial Management in the Brewery Industry INTRODUCTION There is no gain saying the fact that the survival of every business is anchored in the ability of the sales forces to identify and sell to the customers or buyers what the company has produced…
Relationship Marketing a Necessary Tool for Organisational Performance Abstract of Relationship Marketing a Necessary Tool for Organisational Performance An organization ability to enjoy long term competitive advantage is closely related to its capacity to win and retain customers. The research work took a critical look into this statement from a relationship marketing perspective as…
The Relevance of Advertising as a Determinant of Customer Patronage in the Fast Food Industry Abstract of The Relevance of Advertising as a Determinant of Customer Patronage in the Fast Food Industry The research work titled “the relevant of advertising as a determinant of customer patronage for fast food (a case study of Chiky…
Marketing Strategy in the Hotel Industry Chapter One of Marketing Strategy in the Hotel Industry INTODUCTION The Hotel Industry is primarily a service industry providing a wide range of services ranging from the provision of accommodation, food and beverage to the provision of entertainment, sport and other leisure facilities, to travelers and tourists. The…
The Marketing Strategy and Consumer Purchase Behavior Chapter One of The Marketing Strategy and Consumer Purchase Behavior INTRODUCTION All business organizations perform two basic functions we are production and marketing of goods and services ideas, events organizations, places and personalities for the satisfaction of consumer/clients wants and needs. Marketing has developed in importance and…
Marketing Strategies and Their Effects in Sales Expansion in Organisation Chapter One of Marketing Strategies and Their Effects in Sales Expansion in Organisation INTRODUCTION In marketing operations, marketing strategies constitute an important ingredient in sales expansion. The reason is not farfetched, most companies or organizations that make use of marketing strategies in measuring the…
Product Quality as a Basis for Consumer’s Patronage Chapter One of Product Quality as a Basis for Consumer’s Patronage INTRODUCTION GENERAL OVERVIEW It is the aim of every business organisation to maximize profit and not only to break even or claim a market leader. In other words, efforts are made to boost sales and…
Impact of E-payment on Online Shopping Behaviour Abstract of Impact of E-payment on Online Shopping Behaviour The study examined the impact of e-payment on online shopping behaviour in Nigeria. The undergraduate students of Distance Learning Institute Business Administration, University of Lagos served as the sample population. The study adopted the survey research design using…
Product Failure the Causes and Effects on the Nigerian Economy Abstract of Product Failure the Causes and Effects on the Nigerian Economy This study is designed to evaluate the causes and effect of product failure on the Nigerian Economy. Product is a vital component of the marketing mix and the reason why companies are in…
Product Differentiation as a Survival Strategy in a Competitive Marketing Environment Abstract of Product Differentiation as a Survival Strategy in a Competitive Marketing Environment The history of marketing revolves around customers or consumer. This denotes that the major reasons why products are produced are because of the consumers who made the production process effective…
Outsourcing as a Strategy for Reducing Overhead Costs Abstract of Outsourcing as a Strategy for Reducing Overhead Costs Thesis on outsourcing as a strategy for reducing overhead cost in selected banks in Lagos This investigated the extent to which banks are applying outsourcing arrangement as a financial strategy to cut cost, asses its inherent…
The Role of Marketing Research in the Planning and Development of a New Product Abstract of The Role of Marketing Research in the Planning and Development of a New Product This research work is on role of marketing research, planning and development of a new product, a case study of Nigeria Bottling Company Plc,…
The Impact of Online Marketing on the Performance of Small and Medium Scale Enterprises (Smes) in Nigeria Chapter One of The Impact of Online Marketing on the Performance of Small and Medium Scale Enterprises (Smes) in Nigeria INTRODUCTION BACKGROUND TO THE STUDY Businesses are looking to new technologies to meet their unique business requirements…
Social Media Effects on Market Share Improvement in the Service Industry Chapter One of Social Media Effects on Market Share Improvement in the Service Industry INTRODUCTION BACKGROUND TO THE STUDY “Marketing and marketing communications mix is changing. New insights, new tools, new opportunities and new challenges are emerging as the 21st century progresses. The world’s…
Impact of Online Marketing on Small and Medium Enterprises Abstract of Impact of Online Marketing on Small and Medium Enterprises This study investigated the impact of online marketing on small and medium enterprises in Lagos metropolis. A descriptive quantitative survey research design was adopted in the study. The population of the research was all…
The Impacts of Pricing in Marketing of Coke Drinks Abstract of The Impacts of Pricing in Marketing of Coke Drinks This project investigates “The Impacts of Pricing in Marketing of Coke Drinks in Enugu State” Every individual is interested in the prices, so everyone whether a consumer or a producer is affected by rise…
Securing Customers Patronage Through Product Innovation in New Beverages Nigeria Limited Abstract of Securing Customers Patronage Through Product Innovation in New Beverages Nigeria Limited Every business will die if they don’t every business will die or lose its grounds on the market if it does not recognise the effect of new trends. Business like…
The Significance of Brand Positioning in Marketing Activities Chapter One of The Significance of Brand Positioning in Marketing Activities INTRODUCTION BACKGROUND OF THE STUDY Over the years many organizations have been using brand positioning to differentiate and segment their brand (product) among competitive product categories. Ovaltine was first introduced in the 1gth century in…
