List of Marketing Thesis Topics and MBA Research Papers PDF Download for Final Year Masters, Undergraduates, and Dissertation Students.
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Consumers’ Perception of Safety of Food in South -south and South – East of Nigeria Abstract of Consumers’ Perception of Safety of Food in South -south and South – East of Nigeria Analysis of the perception and the consumer decision making processes are extremely important to assist the marketer to understand consumer behaviour, draft…
Appraisal of the Effect of Selected Marketing Communication Models for an Effective Rebranding Nigeria Abstract of Appraisal of the Effect of Selected Marketing Communication Models for an Effective Rebranding Nigeria The image of Nigeria and Nigerians has been highly corroded amongst her international publics. This has a lot of implications on the country’s social,…
The Effect of Cost Control in Nigeria Breweries Table of Content on The Effect of Cost Control in Nigeria Breweries Title page Certification Dedication Acknowledgement Abstract Table of contents CHAPTER ONE Introduction Background of the study Statement of the problem Objectives of the study Significance of the study Scope of the study Research hypothesis…
Effect of Marketing Strategy on the Performance of Atman Limited Abstract of Effect of Marketing Strategy on the Performance of Atman Limited Few studies have considered the relative role of the integrated marketing mix (advertising, price promotion, product, and place) on the long-term performance of mature brands, instead emphasizing advertising and price promotion. This…
A Study on the Problems and Prospects of Marketing Industrial Products Chapter One of A Study on the Problems and Prospects of Marketing Industrial Products INTRODUCTION BACKGROUND OF THE STUDY This research work is on the topic: problems and prospects of marketing industrial products in Nigeria. This work is centered on some selected production…
Effective of Marketing Strategies for Improved Performance of Manufacturing Company Chapter One of Effective of Marketing Strategies for Improved Performance of Manufacturing Company INTRODUCTION: In Nigeria where the importance of marketing is yet to be fully appreciated, people talk of marketing their products as if they are referring to a particular problem. A successful…
Factors That Influence Consumer Purchase and Consumption of Eggs Chapter One of Factors That Influence Consumer Purchase and Consumption of Eggs INTRODUCTION Although all consumers purchase and consume products from time to time, it is generally agreed that there are some factors that influences the decision the consumers take when it comes to purchasing…
Challenges of Marketing Research on the Manufacturing of Flour Production Chapter One of Challenges of Marketing Research on the Manufacturing of Flour Production INTRODUCTION: Marketing research is “the process or set of processes that links the producers, customers, and end users to the marketer through information. Information used to identify and define marketing opportunities…
The Impact of Promotional Activities on Customer Purchasing Behaviour Abstract of The Impact of Promotional Activities on Customer Purchasing Behaviour The purpose of this research study is to determine the impact of promotional activities on the purchasing behavior of consumers at Tesco Lotus. The research will be limited to Rama II Branch. After initial…
The Impact of Promotional Activity on a Product Abstract of The Impact of Promotional Activity on a Product One of the major pillars of marketing is the provision of goods and services to satisfy the needs and wants of the consumer at a profit to the firm. Thus the provision of product for the…
Advertising as a Promotional Factor Motivating Consumer on Product Chapter One of Advertising as a Promotional Factor Motivating Consumer on Product INTRODUCTION BACKGROUND OF THE STUDY Marketing is the management process aimed at identifying, anticipating, analysis and satisfying human needs and wants through exchanges as efficiently and effectively as possible (Adirika, 1990:38) Its concept…
The Impact of Marketing Management Function in Hospitality Industry Abstract of The Impact of Marketing Management Function in Hospitality Industry This research was designed to investigate the function of marketing Strategies in hospitality business as a channel or means to deliver satisfaction to customers. This was as a result of inferior quality of goods…
Analysis of the Impacts of Social Responsibilities of Business, Especially the Oil Companies and Host Communities Abstract of Analysis of the Impacts of Social Responsibilities of Business, Especially the Oil Companies and Host Communities This research was the impact of corporate social responsibilities in host communities of Niger- Delta area in Nigeria. It is true…
The Roles of Promotional Tools as a Means of Creating Customers’ Patronage in Banking Industry Chapter One of The Roles of Promotional Tools as a Means of Creating Customers’ Patronage in Banking Industry INTRDUCTION: Many people consider “selling” and “marketing” as synonymous terms but actually selling is only one of the components of marketing….
The Evaluation of Problems of Small and Medium Scale Industries Chapter One of The Evaluation of Problems of Small and Medium Scale Industries INTRODUCTION BACKGROUND OF THE STUDY Many advanced countries of the world that have attained or are attaining the peak of their industries development and of course economic growth began with the…
An Evaluation of the Effectiveness of Advertising in Changing Consumer Behaviour Abstract of An Evaluation of the Effectiveness of Advertising in Changing Consumer Behaviour This project work was an evaluation of the effectiveness of advertising in improving consumers behaviours using First Bank of Nigeria Plc Century II Advert Campaign as a case study. To…
The Role of Advertising in Retail Business Abstract of The Role of Advertising in Retail Business The research on the role of Advertising in a retail business organization is primarily to appreciate the advertising strategies, policies ideas in retail business and how entrepreneurs should manage advertising activities in their business. Moreso, my special concern…
The Relevance of Advertising to Sales Expansion Abstract of The Relevance of Advertising to Sales Expansion This research work is designed to investigate the relevance of advertising to sales expansion. It is also meant to reveal the problem that companies encountered in caring out advertising activities and to expose the reasons why a planned…
The Place of Marketing Information System in an Organisational Decision Making Abstract of The Place of Marketing Information System in an Organisational Decision Making The scope of research is mainly on the place of marketing information system on organisational decision making, taking GUINNESS Nigeria Plc as our case study. Various texts are reviewed and…
The Impact of Packaging on Consumer Product Abstract of The Impact of Packaging on Consumer Product This project centred on the impact of packaging on consumer product with referent to Okin Biscuit Ltd. Offa Kwara State. This impact of packaging on consumer product cannot be overemphasised in any marketing oriented organisation. The tool gear…
The Impact of Global Marketing in Service Industry-courier Abstract of The Impact of Global Marketing in Service Industry-courier This research work titled “the impact of global marketing in service industry” is carried out to determine the impact of global marketing in service industry courier. In order to acquire more knowledge about the topic, the…
The Environmental Influence of Small Scale Business in Marketing Their Products in Nigeria Chapter One of The Environmental Influence of Small Scale Business in Marketing Their Products in Nigeria INTRODUCTION There must be development in small-scale business if Nigeria is to improve. It has been noted that, small business may be an individual or…
The Effect of Global Financial Crisis on Telecommunication Sector in Nigeria Abstract of The Effect of Global Financial Crisis on Telecommunication Sector in Nigeria This research study is being carried out on “The Effect of Global Financial Crisis on Telecommunication Sector in Nigeria”. The research aims to identify how global financial crisis has affected…
The Effect of Custom and Excise Service on Importation to Nigeria Economic Development Chapter One of The Effect of Custom and Excise Service on Importation to Nigeria Economic Development INTRODUCTION The country’s level of development is highly measured by the level of economic buoyancy which can be predetermining by the importation and exportation sector…
Self Empowerment Through the Processing and Marketing of Locust Beans for Export Abstract of Self Empowerment Through the Processing and Marketing of Locust Beans for Export The project is primarily aimed at empowering the youth through processing of locust beans. This condiment involved boiling for 12 hours soaking the seeds in water, dehulling, boiling…
Economic Liberalisation Through Commercialisation of Public Enterprises Abstract of Economic Liberalisation Through Commercialisation of Public Enterprises This research study is being carried out on “The Effect of Global Financial Crisis on Telecommunication Sector in Nigeria”. The research aims to identify how global financial crisis has affected the performance of telecommunication industry in Nigeria. This…
Effect of Market Segmentation on Performance of Brewery Industry Abstract of Effect of Market Segmentation on Performance of Brewery Industry This research project examine the effects of market segmentation on performance of brewery industry with special reference to Guinness Nigeria Plc. And Nigerian Breweries Plc. The research design took both an inferential and a…
Effect of Physical Distribution on Organisational Performance Abstract of Effect of Physical Distribution on Organisational Performance This research examined the Effect of Physical Distribution on Organiasational Performance with reference to Agro marketing firms in Lagos State. Survey design was employed with the use of a well structured questionnaire. Respondents were selected based on simple random…
The Impact of Marketing on Agricultural Development in a Developing Country Chapter One of The Impact of Marketing on Agricultural Development in a Developing Country INTRODUCTION In most developing economics and in Nigeria particularly, there is abundant land and human resources but the diverse resources and capacities are at present under-utilized due to mismanagement…
Promotional Strategy as a Tool of Organizational Profitability Chapter One of Promotional Strategy as a Tool of Organizational Profitability INTRODUCTION In this study, the main objective of promotional activities as stated by Engel et al (1979) is to facilities sales and also contribute to long run profit performance of an organisation. In economic terms,…
