List of Marketing Thesis Topics and MBA Research Papers PDF Download for Final Year Masters, Undergraduates, and Dissertation Students.
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The Effects of Marketing Communication Mix on the Sales Volume in the Detergent Industry. Abstract of The Effects of Marketing Communication Mix on the Sales Volume in the Detergent Industry. The research project deals with the business of investigating the effects of marketing communication mix on the sales volume in the Detergent industry, using…
The Impact of Nafdac on Marketing of Drugs Abstract of The Impact of Nafdac on Marketing of Drugs This research project is primarily concerned with the impact of NAFDAC on marketing of Drugs in Enugu state. The purpose of this research is to know how the national Agency for food and Drugs Administration and…
The Impact of Personal Selling on Sale Volume of Mobile Phones Abstract of The Impact of Personal Selling on Sale Volume of Mobile Phones The study evaluated the impact of personal selling on sales volume. The research survey design was adopted in the study while simple random sampling technique was used to select a…
The Effect of Advertising on the Sales Volume of Beverages Abstract of The Effect of Advertising on the Sales Volume of Beverages This research work was undertaken to determine the effect of advertising on the sales volume of beverages in Awka Metropolis. The case study of this project was picked from different manufacturing companies…
The Effect of Product Advertising on a Company’s Sales Volume Abstract of The Effect of Product Advertising on a Company’s Sales Volume The major aim of this project is to demonstrate the impact of advertising on the sales and profit of a business organization taking 7up bottling company Nigeria Limited as a case study….
Marketing of Agricultural Products Chapter One of Marketing of Agricultural Products INTRODUCTION Agricultural product which are the main stay for human survival have been molested over time but vacantly more efforts are devoted to it and adoption of mechanized system of farming makes agricultural product effort encouraging marketing as applied to agricultural product consisting…
Consumer Preference for Malta – Guinness, Maltina and Vita – Malt Brands of Malt Drinks Abstract of Consumer Preference for Malta – Guinness, Maltina and Vita – Malt Brands of Malt Drinks This research work was aimed at studding the major factors which determine the consumer preference for Malt – Guinness, Maltina and Vitar…
Determining the Effect of Advertising Strategy Adapted in the Sales of Consumer Goods Abstract of Determining the Effect of Advertising Strategy Adapted in the Sales of Consumer Goods Most companies do engage on promotion and as a result creating awareness between their product and the consuming publics. The ignorance of this promotional tool has…
Investment on Human Capital and Its Impact on Nigerian Economic Growth Abstract of Investment on Human Capital and Its Impact on Nigerian Economic Growth This research work studied investment on human capital and its impact on Nigeria economic growth between 1981-2014. It bothers on determining how human capital and its impact can help in…
The Effect of Product Quality on Brand Loyalty Abstract of The Effect of Product Quality on Brand Loyalty The purpose of this research was to investigate the degree of effect product quality has on brand loyalty and to determine other factors that are responsible for brand loyalty especially in the Nigerian telecommunications industry. Previous…
The Effect of Advertising on the Sales of a Business Organisation Abstract of The Effect of Advertising on the Sales of a Business Organisation This study was conducted to critically examine the effect of advertising on the sales of the business organization. Questionnaires will administered to employees in various cadres in the organization structure….
Marketing Information System as a Tool for Effective Marketing Planning and Control Chapter One of Marketing Information System as a Tool for Effective Marketing Planning and Control INTRODUCTION It is obvious that the African Business System has been capable of producing a vast quantity of goods and services. However, in the past two decades,…
Distribution Network in Manufacturing Industry Chapter One of Distribution Network in Manufacturing Industry INTRODUCTION Distribution treats an aspect of the activity area of marketing that has been conceptualized into the marketing 4P’s. it serves as the bridge between the producers and the prospective or potential consumers. It is therefore an important element in marketing…
Impact of Effective Distribution Management in a Marketing Company Abstract of Impact of Effective Distribution Management in a Marketing Company This study was critically designed to examine the impact of effective distribution management in a marketing company ( A case study of Conoil and Chemical Marketing Company). The project aims to provide managers with…
New Product Development as a Tool of Increasing Market Share in Soft-drinks Industry Chapter One of New Product Development as a Tool of Increasing Market Share in Soft-drinks Industry INTRODUCTION In today’s economy, a new product passes through set of stage known as product life cycle. Product life cycle applies to both brand and…
Reaching the Consumer Through Effective Distribution Chapter One of Reaching the Consumer Through Effective Distribution INTRODUCTION Distribution can be defined as the act of placing goods and services where they are needed or wanted. One school of thoughts says that distribution is concerned with the activities involved in transferring of goods and services from…
The Business Environment Factors as They Affect Marketing Activities in Business Organization Abstract of The Business Environment Factors as They Affect Marketing Activities in Business Organization This research work is based on the Business environmental factors as they affect marketing activities in a Business organization amongst the workers of Nigeria Bottling Company. The research…
The Effect of Advertising on Sales Volume in a Manufacturing Industry Abstract of The Effect of Advertising on Sales Volume in a Manufacturing Industry The project comprises of five chapters The first chapter comprises of the introduction, Background of the study, Statement of the problem, Research question, Purpose of the study, scope of the…
The Effect of Radio Advertising on Consumer Purchasing Decision Chapter One of The Effect of Radio Advertising on Consumer Purchasing Decision INTRODUCTION. Organization and individual are faced almost with the problems of having to make decisions. The decision making process is made difficult by the presence of uncertainty concerning the surrounding environment. For consumer,…
The Impact of Advertising on Consumer Purchase Decision in Pharmaceutical Industry Chapter One of The Impact of Advertising on Consumer Purchase Decision in Pharmaceutical Industry INTRODUCTION It is a well known fact that profit making is very important to all business organizations. This is because they need to sustain themselves and keep the company…
The Impact of Product Differentiation Strategy on Sales Performance Abstract of The Impact of Product Differentiation Strategy on Sales Performance The purpose of this study is to highlight the strategy on how different product enhance sales performance in communication industries especially (GLO NIG LTD) and the general public. The most obvious problems of telecommunication…
The Impact of Sales Promotion on the Sales Volume in Business Organisations Abstract of The Impact of Sales Promotion on the Sales Volume in Business Organisations The purpose of this project is to make a careful research on the study of “The impact of sales promotion on the sales volume in business organization, using…
The Prospects and Problems of Personal Selling in Marketing Consumer Products in Nigeria Abstract of The Prospects and Problems of Personal Selling in Marketing Consumer Products in Nigeria The backbone of any organization lings on personal selling which have impact on the identification of the customer needs before making decision on the type of…
The Roles of Banking Industry in Agricultural Marketing in Nigeria Abstract of The Roles of Banking Industry in Agricultural Marketing in Nigeria The Roles of the Banking Industry in Agricultural Marketing in Nigeria. This project was designed to bring out the roles of banking industry in the agricultural sector of Nigeria economy with Excel…
The Impact of Promotional Activities on the Marketing of Golden Morn Product Abstract of The Impact of Promotional Activities on the Marketing of Golden Morn Product Modern Marketing companies are increasing recognizing the value of an effective communication and promotion programme for their public. This includes beverage industries. Their product encompasses vegetable commodities that…
Effect of Marketing on Privatization and Commercialization in the Oil Sector of the Nigerian Economy Chapter One of Effect of Marketing on Privatization and Commercialization in the Oil Sector of the Nigerian Economy INTRODUCTION BACKGROUND OF THE STUDY It is a clear fact that the economic problems facing the Nigerian oil sector are a…
Effective Distribution and Its Impact on Sales in Brewery Industry Chapter One of Effective Distribution and Its Impact on Sales in Brewery Industry INTRODUCTION Since most commercial producer cannot sell directly to the final consumer without passing though the distributor or other marketing intermediaries. The reason for effective distribution process is aimed at getting the…
Marketing of Church Services in a Contemporary Society Chapter One of Marketing of Church Services in a Contemporary Society BACKGROUND OF THE STUDY Marketing as a profession consists of all individuals and organizational activities designed to facilitate and expedite exchanges so as to achieve the goals of the producers/sellers by sensing and satisfying consumers…
Capacity Building of Renewable Energy Education Abstract of Capacity Building of Renewable Energy Education The aim of this thesis was to point out the need for renewable energy education in Ghana and to study the possibilities of education export from Finland. Ghana was chosen as the target country based on personal and professional interest….
Marketing Communication Tools Employed in the Privatization and Commercialization of State-owned Enterprises in Nigeria Abstract of Marketing Communication Tools Employed in the Privatization and Commercialization of State-owned Enterprises in Nigeria The study aims at assessing the marketing communication tools employed in privatization and commercialization of public enterprises. Two population sizes were established for the…
