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An Examination of Twitter Ban on Digital Marketing Chapter One of An Examination of Twitter Ban on Digital Marketing INTRODUCTION BACKGROUND OF THE STUDY The development of digital marketing is inseparable from technology development. One of the first key events happened in 1971, when Ray Tomlinson sent the first email, and his technology set the platform…
Impact of Online Shopping Adverts on Consumer Buying Rate Chapter One of Impact of Online Shopping Adverts on Consumer Buying Rate INTRODUCTION Background of the study Given the growing number of Nigerians who go online on a daily basis, as well as the fact that many brands continue to utilize social media on daily…
Effect of Pricing Strategies on Sales Volume ( a Case Study Fpa Marketing Model Shop) Abstract of Effect of Pricing Strategies on Sales Volume ( a Case Study Fpa Marketing Model Shop) The broad objective of this study is to examine effect of pricing strategies on sales volume using Marketing Model Shop in Federal Polytechnic Ado-Ekiti as case study. The study adopted…
A Critical Examination of the Impact of Advertising on Brands Selection Among Consumers in Owerri, Imo State Chapter One of A Critical Examination of the Impact of Advertising on Brands Selection Among Consumers in Owerri, Imo State INTRODUCTION Background Of The Study Producing for sales and profits is the raison d’être of each business…
An Assessment of the Sales Promotion Technique Preferences of Nigerian Consumers in Uyo, Akwa Ibom Stat Chapter One of An Assessment of the Sales Promotion Technique Preferences of Nigerian Consumers in Uyo, Akwa Ibom State INTRODUCTION Background Of The Study Due to the growth of brands in many categories, fast-moving consumer goods (FMCG) in…
