Marketing Thesis Topics

An Evaluation of Information Technology (It) Impact on the Development of Effective Marketing Strategies in the Banking Industry   Abstract of An Evaluation of Information Technology (It) Impact on the Development of Effective Marketing Strategies in the Banking Industry The fundamental facts of the topic “The Evaluation of Information Technology Impact in Development of Effective…

He Effect of Economic Department Depression in the Marketing of Paint Product   Chapter One of He Effect of Economic Department Depression in the Marketing of Paint Product GENERAL BACKGROUND TO THE SUBJECT MATTER This research works in designed to investigate and unraval the problems. Consequences and prospects of marketing paints product in Andy group…

The Impact of “marketing Mix” in the Accomplishment of Organization Objective   Abstract of The Impact of “marketing Mix” in the Accomplishment of Organization Objective Marketing as a profession and an academic discipline has undergone a rebirth which has made its principle more embracing and positive in its everyday application in improving product innovation??? The…

Problems of Allocation, Distribution and Marketing of Petroleum Products   Abstract of Problems of Allocation, Distribution and Marketing of Petroleum Products This research work has investigated the problems of allocation, distributed and marketing of petroleum products. (A case study of NNPC Enugu Depot) which is located in Enugu East Local Government Area of Enugu State….

Marketing Practices and Consumer Satisfaction in the Hotel Industry   Chapter One of Marketing Practices and Consumer Satisfaction in the Hotel Industry INTRODUCTION BACKGROUND OF THE STUDY: The hotel industry is regarded as a service industry whose product cannot be separated from it, in space or time. it provides intangible services as stated by George…

The Role of Advertising on the Performance of Sales of Beverages in Nigerian Bottling Company   Abstract of The Role of Advertising on the Performance of Sales of Beverages in Nigerian Bottling Company The study is to examine the role of advertising on the performance of sales of beverages with a particular reference to Nigerian Bottling…

The Effects of Physical Distribution on Sales of Consumable Goods   Chapter One of The Effects of Physical Distribution on Sales of Consumable Goods INTRODUCTION       Manufacturing firms are increasingly becoming aware, that the production of goods is meaningless without its availability to the consumers at the right time. During the past few years, fast technological…

The Impact of Advertising on Customer Patronage   Abstract of The Impact of Advertising on Customer Patronage Advertising is an economic promoter with the attribute of persuasiveness. In formativeness has an important contribution to make in terms of increasing sales or demand for the services they rendered and hence increase profitability and also helps customers…

The Impact of Personal Selling on the Sales of Durable Consumer Goods   Abstract of The Impact of Personal Selling on the Sales of Durable Consumer Goods This project is focused on the impact of personal selling on the sales of durable consumer goods of NASCO carpet Jos. It is common knowledge that personal selling…

The Impact of Personal Selling on the Sales Volume of an Organisation   Abstract of The Impact of Personal Selling on the Sales Volume of an Organisation The project work deals with the impact of personal selling on the sales volume of an organisation and an attempt is made to have an insight into Unilever…

The Impact of Advertising on the Sales Volume of Chicken Foods Hotel Industries Limited   Abstract of The Impact of Advertising on the Sales Volume of Chicken Foods Hotel Industries Limited This project is aimed at looking into “The Impact of Advertising on the Sales volume of Chicken Foods Industries Limited (CFIL). The primary aim…

Effect of Personal Selling on Sales Growth   Chapter One of Effect of Personal Selling on Sales Growth INTRODUCTION BACKGROUND OF THE STUDY Personal selling is an important component of the overall marketing strategy of an organization. According to Adamu (200) personal selling is the presentation of a persuasive message by selling to a potential…

Effect of Price and Price Changes on the Sales of Consumer Goods   Chapter One of Effect of Price and Price Changes on the Sales of Consumer Goods INTRODUCTION Background to the Study Prices go by many names. It is all around us. The price of a worker is wages, incomes taxes are the price…

Effect of Promotional Tools in Product Marketing Effect of Promotional Tools in Product Marketing             Chapter One of Effect of Promotional Tools in Product Marketing Effect of Promotional Tools in Product Marketing Introduction Background of the Study   Promotion as we all know is an integral part of the entire marketing…

The Impact of Cultural Influences on Consumer Buying Behaviour   Abstract of The Impact of Cultural Influences on Consumer Buying Behaviour The primary objective of this research work is to investigate the impact of cultural influences on buying behaviour, particularly on consumers. Information and data used in this presentation were based on various shades of…

Impact of Sales Promotion Strategies on Customer Patronage of Breweries Product   Abstract of Impact of Sales Promotion Strategies on Customer Patronage of Breweries Product This projected is concerned with the impact of sales promotion strategies on customers patronage of Breweries Industry. Nigerian Brewery Plc was selected as a case study. It is argued that…

Role of Marketing Information System in Enhancing Sales   Abstract of Role of Marketing Information System in Enhancing Sales A marketing information system (MIS) is an orderly procedure for the regular collection of raw data both internally and externally and the conversion of these data into information for marketing decisions.  In another word, MIS is…

The Problem of Logistics in Marketing Fast Food   Chapter One of The Problem of Logistics in Marketing Fast Food INTRODUCTION From many years now, there have been poor logistics management in all aspect of our economy especially in the area of marketing in such a way that its effect has been a set back…

The Effect of Pricing Policy on Sales in the Beverage Industry   Abstract of The Effect of Pricing Policy on Sales in the Beverage Industry The rationale behind this project is to know the effect of pricing policy on sales in the beverage industry’ with reference to Coca-Cola Bottling Company Nigeria. The researcher during the…

The Impact of Sales Promotion on Customers Patronage   Abstract of The Impact of Sales Promotion on Customers Patronage This research work titled “the impact of sales promotion on customers patronage (A survey of customers in Kaduna North local government).The objective of the study is identify the best promotional tools to use in carrying out…

An Assessment of the Impact of Marketing Segmentation on Production Planning in an Orgarnisation   Chapter One of An Assessment of the Impact of Marketing Segmentation on Production Planning in an Orgarnisation INTRODUCTION BACKGROUND OF THE STUDY Market segmentation is a vital issue in marketing strategy. Therefore, marketing segmentation is the sub-dividing of a market…

An Evaluation of the Contribution of Salesmanship to Marketing of Consumer Goods   Abstract of An Evaluation of the Contribution of Salesmanship to Marketing of Consumer Goods This research study is on the importance of salesmanship in the marketing of consumer goods. Salesmanship has been described as the act of persuading a prospective buyer to…

An Evaluation of the Cost of Packaging and It’d Implications on the Profitability of a Manufacturing Organisation   Chapter One of An Evaluation of the Cost of Packaging and It’d Implications on the Profitability of a Manufacturing Organisation INTRODUCTION BACKGROUND OF THE STUDY We live in a world of packaging our foods, our supplies and…

Small-scale Industries Development Problems and Prospects   Abstract of Small-scale Industries Development Problems and Prospects This research is aimed at small-scale industries development in anambra state: problems and prospects. Small-scale industries are those industries that are privately owned by its owners in a purely personalized way without a formalized management structure. Small-scale industries is needed…

Impact of Customer Relationship Management on the Organization Performance   Abstract of Impact of Customer Relationship Management on the Organization Performance Customer relationship management (CRM) is a comprehensive business and marketing strategy that integrates technology, process and business activities around the customer. CRM is assumed to lead to bottom line benefits for the organization. Advances…

  Advertising as a power Tool for Business Growth   Abstract of Advertising as a power Tool for Business Growth The study was on Advertising as a Power Tool for Business Growth. Advertising refers to any form of non-personal presentation or promotion of ideas, goods and services by an identified sponsor. The raison d’ taire of…

The Role of Advertising in Marketing of Hotel Services   Abstract of The Role of Advertising in Marketing of Hotel Services This research was carried to find “The Role of advertising in marketing of hotel service in Enugu metropolis” using Zodiac Hotel Ltd Enugu as our case study.  We tried to find the advertising strategies…

Trade Fair as an Instrument of Promotion Locally Manufactured Goods   Abstract of Trade Fair as an Instrument of Promotion Locally Manufactured Goods This study which   is  on  trade  fair   as  an  instrument  the  promoting  manufactured  goods  in  enugu  metropolis,  (A  case  study  of  asbestors  sheet  made  by  emenite Nigeria  limited)  was  carried  out  due …

Relationship Marketing in Mainstream Bank Plc an Evaluation   Abstract of Relationship Marketing in Mainstream Bank Plc an Evaluation This project work was an attempt to investigate the relationship marketing in mainstream bank plc Enugu. The objectives were: 1.   To determine the impact of relationship marketing in banking industry. 2.   To evaluate the level of relationship that…

The Effective Strategies for Marketing Telephone Services With Particular Focus on Nitel Plc Operations   Chapter One of The Effective Strategies for Marketing Telephone Services With Particular Focus on Nitel Plc Operations INTRODUCTION BACKGROUND OF THE STUDY Prior to independence, the provision of telecommunications facilities in this country was restricted mainly to government businesses, for…