Commerce Thesis Topics

The Effect of Advertising on Consumer Preference Patterns for Malt Drinks in Enugu Metropolis (a Comparative Study of Guinness Malta and Amstel Malta)   Abstract on The Effect of Advertising on Consumer Preference Patterns for Malt Drinks in Enugu Metropolis (a Comparative Study of Guinness Malta and Amstel Malta) The research work titled “The Effect…

Advertising an Effective Promotional Tool for Marketing New Product (a Case Study of Nasco Marketing Company)   Abstract on Advertising an Effective Promotional Tool for Marketing New Product (a Case Study of Nasco Marketing Company) Promotional mix variables differ in effectiveness in generating consumer interest and influencing purchase decision.  In this study, an attempt is…

An Analysis of Promotional Techniques and Their Fit With Some Selected Private Sector Organization in Kano Metropolis   Chapter One of An Analysis of Promotional Techniques and Their Fit With Some Selected Private Sector Organization in Kano Metropolis INTRODUCTION BACKGROUND TO THE STUDY It is not enough for a business to have good products sold…

Distribution Strategies and Customer Satisfaction in Manufacturing Firms   Chapter One of Distribution Strategies and Customer Satisfaction in Manufacturing Firms INTRODUCTION Background of the Study As industries engage in production of goods and services, they need to make them available to consumers at the right time right place and at the least cost (price).All these…

The Impact of Oil and Non-oil Exports on the Economic Growth of Nigeria (1983-2007)   LIST OF TABLE Unit Root Test for Stationarity ——————————————- Co-integration Result —————————————————— Modeling Log of Differenced GDP by OLS ————————– Modeling Log of Differenced INV by OLS ———————— Summary of t-statistic test for model 1 —————————— Summary of t-statistic test…

The Impact of Exchange Rate Variations on Aggregate Deman in Nigeria   LITERATURE REVIEW REVIEW OF THEORETICAL LITERATURE The importance of exchange rate policies in economic adjustments cannot be overemphasized as it has become the subject of considerable debate in many economies in the word today. Several economists in the world today have discovered that…

A Study Into the Determinants of Balance Trade in Nigeria   Theoretical Literature Balance of payments of a country is a systematic record of all its economic transactions with the outside world in a give year. It is a statistical record of the character and dimensions of the country’s economic relationships with the rest of…

The Impact of Monetary Policy on Balance of Payment in Nigeria   Abstract on The Impact of Monetary Policy on Balance of Payment in Nigeria This research work is centered on the impact of Monetary Policy on Balance of Payment in Nigeria with the scope being from 1970 to 2006. The Central Bank of Nigeria…

Impact of Trade Liberalization on Employment Growth in Nigeria (1981-2013)   BACKGROUND TO THE STUDY The issue of employment is very germane to any economy; this is why one of the mainmacroeconomic objectives of any country is to attain full employment. The issue of employmentis paramount to Africa and Nigeria in particular, where high-level poverty…

Empirical Analysis of the Impact of Foreign Direct Investment on the Economic Growth in Nigeria a Case Study of Nigeria Bottling Company   Abstract on Empirical Analysis of the Impact of Foreign Direct Investment on the Economic Growth in Nigeria a Case Study of Nigeria Bottling Company The study of the nature involves a lot…

Globalization and Economic Development in Nigeria an Assessment   Abstract on Globalization and Economic Development in Nigeria an Assessment The main aim of the research project dwells on Globalization and Economic Development in Nigeria an Assessment.  Globalization was viewed as the bilateral relations that exist betweens countries for either political or economical purpose and also…

Measuring the Effectiveness of Online Shopping (a Case Study of Konga)   Chapter One of Measuring the Effectiveness of Online Shopping (a Case Study of Konga) INTRODUCTION BACKGROUND TO THE STUDY Globalization and the growth in new technological developments (Ramayah and Ignatius, 2005) has commenced a new era of e-commerce which is viewed by Kalakota…

The Role of E-commerce in Improving Customer Satisfaction (a Case Study of Jumia)   Chapter One of The Role of E-commerce in Improving Customer Satisfaction (a Case Study of Jumia) BACKGROUND OF THE STUDY The use of e-commerce websites can lead to accepting and satisfying intentions and then influence customer satisfaction behavior towards an e-commerce…

The Impact of Outsourcing Decision on Material Availability (a Case Study of Seven Up Bottling Company)   Chapter One of The Impact of Outsourcing Decision on Material Availability (a Case Study of Seven Up Bottling Company) INTRODUCTION BACKGROUND OF THE STUDY Material availability and input reliability shape productivity, especially in developing coun-tries. For some resources…

The Impact of International Trade on Private Sector Development in Nigeria   INTRODUCTION BACKGROUND OF THE STUDY Abebefe (1995), stated that trade constitute of the exchanges of goods through market transactions. 1nternational trade involves trade transactions beyond national boundaries involving two or more countries. Accordingly, Samuelson and Nordhaus (2002) see international trade as the export…

The Impact of Monetary Policy on Foreign Trade in Nigeria   Abstract on The Impact of Monetary Policy on Foreign Trade in Nigeria This research work examines the impact of monetary policies on foreign trade in Nigeria. The research made use of secondary data which are collected from the Central Bank of Nigeria, Statistical Bulletin…

The Impact of E-commerce on Emerging Markets (a Case Study of Konga)   Chapter One of The Impact of E-commerce on Emerging Markets (a Case Study of Konga) INTRODUCTION  Background of the Study The Internet revolution was really about people customer and fundamental shift of market power from the seller to buyer. In the new…

Impact of International Trade on the Economic Growth of Nigeria 1980-2018   BACKGROUND TO THE STUDY In our economy today we are privileged to make use of the advanced world countries’ products having risen from improved or advanced technologies of the world. We even eat their type of food, wear their type of cloth, drive…

Monetary Incentives and Employee Performance Abstract of Monetary Incentives and Employee Performance The purpose of the study was to establish the relationship between monetary incentives and employee performance in Barclays Bank. The research objectives were; to establish the level of employee performance, to establish the relationship between the monetary incentives and employee performance and to…

Analysis of the Contribution of Insurance Companies to the Growth of Sme’s   Chapter One of Analysis of the Contribution of Insurance Companies to the Growth of Sme’s INTRODUCTION Background The substantial growth of small and medium enterprises (SMEs) activity clearly marks SME as one of the most remarkable economic phenomena. SME is a business…

The Impact of E-commerce on Emerging Markets Chapter One of The Impact of E-commerce on Emerging Markets INTRODUCTION Background of the Study The Internet revolution was really about people customer and fundamental shift of market power from the seller to buyer. In the new economy customers expectations are very different than before. A company understanding…

Evaluation of the Role of E-commerce in Reducing Operational Cost in an Organization   Chapter One of Evaluation of the Role of E-commerce in Reducing Operational Cost in an Organization INTRODUCTION BACKGROUND TO THE STUDY E-Commerce is the process of conducting business electronically among various entities in order to satisfy an organizational or individual objective….

The Impact of Outsourcing Decision on Material Availability   Chapter One of The Impact of Outsourcing Decision on Material Availability INTRODUCTION BACKGROUND OF THE STUDY Material availability and input reliability shape productivity, especially in developing coun-tries. For some resources like water, storage devices can be used to manage unreliable services (Baisa et al. 2010). However,…

Effect of Globalization on National Security   Chapter One of Effect of Globalization on National Security Background of the study While the international order among states is quite strong, the world is not peaceful. In the wake of globalization and the explosion in communication technologies, new security related threats have Emerged that are to a…

Outsourcing Human Resource Functions and Performance   Chapter One of Outsourcing Human Resource Functions and Performance INTRODUCTION BACKGROUND TO THE STUDY Human resources outsourcing evolved from hiring payroll processing companies in the 1990s to delegating tasks previously performed by human resources assistants and specialists, such as recruiting, coordinating benefits and handling unemployment claims. Some small…

Impact of Foreign Direct Investment on Te Economic Growth of Nigeria (1986-2010)   Abstract Of Impact of Foreign Direct Investment on Te Economic Growth of Nigeria (1986-2010) An agreed framework definition of foreign direct investment (FDI) exists in theliterature. That is, FDI is an investment made to acquire a lasting managementinterest (normally 10% of voting…

Human Resource Outsourcing and Performance of Selected Food and Beverage Firm   Chapter One of Human Resource Outsourcing and Performance of Selected Food and Beverage Firm INTRODUCTION BACKGROUND OF STUDY The activities of most food and beverage firms in human resource outsourcing have increased overtime in Nigeria. The Fast Food industry in Nigeria today is…

Co-operative Thrift and Credit Society   Abstract on Co-operative Thrift and Credit Society This research project titled co-operative thrift and loan society (A case study of African thinkers and credit societies). This study consist of five chapters and the study aimed at indentifying the causes of establishing co-operate we thrift and loan societies in African…

Reducing Unemployment Through Co-operative Movement   Abstract on Reducing Unemployment Through Co-operative Movement This study was conducted to examine how unemployment has been reduced through cooperative movement in Enugu North Local Government Area. This study covers year 2012 to 2015. In the course of this study, research objective and hypothesis were formulated, for which primary…

Critical, Creative and Caring Thinking as a Solution to Violence in Nigeria Institutions Abstract on Critical, Creative and Caring Thinking as a Solution to Violence in Nigeria Institutions This research work was done as part of degree programme in African thinker’s Community of Inquiry college of education sought to ascertain the critical creative and caring…