New Product Development as a Tool of Increasing Market Share in Soft-drinks Industry
New Product Development as a Tool of Increasing Market Share in Soft-drinks Industry
New Product Development as a Tool of Increasing Market Share in Soft-drinks Industry
The Impact of Marketing Information System on Managerial Decision Making Abstract of The Impact of Marketing Information System on Managerial Decision Making This project looks at the impact of marketing information system on decision making in an organization, case study of Coca-Cola Plc Benin City. The research highlights the need for the company to…
Problem and Prospects of Retail Maketing Abstract of Problem and Prospects of Retail Maketing Modern retail marketing calls for more than developing a goods and product making it available to target customers, and also retailers must communicate with their customers. The problem and prospect of retail marketing in a marketing environment has led to…
Effect of Personal Selling on Sales Growth Chapter One of Effect of Personal Selling on Sales Growth INTRODUCTION BACKGROUND OF THE STUDY Personal selling is an important component of the overall marketing strategy of an organization. According to Adamu (200) personal selling is the presentation of a persuasive message by selling to a potential…
The Effect of Promotional Mix Marketing of Airline Service in Nigeria Abstract of The Effect of Promotional Mix Marketing of Airline Service in Nigeria This research work is centered on the Effect of promotional mix Marketing of Airline services (Nigeria Airline ).promotional mix , of the product are almost everything” Hicks VValdron. like other…
The Impact of Promotional Activities on the Marketing of Golden Morn Product Abstract of The Impact of Promotional Activities on the Marketing of Golden Morn Product Modern Marketing companies are increasing recognizing the value of an effective communication and promotion programme for their public. This includes beverage industries. Their product encompasses vegetable commodities that…
The Impact Promotion on the Marketing of a New Services Abstract of The Impact Promotion on the Marketing of a New Services This study on the impact of promotion of the marketing of a new services with particular note on Globa-com Plc Enugu was carried out some of the following objective. 1. To determine the…