Marketing Information System as a Tool for Effective Marketing Planning and Control
Marketing Information System as a Tool for Effective Marketing Planning and Control
Marketing Information System as a Tool for Effective Marketing Planning and Control
Capacity Building of Renewable Energy Education Abstract of Capacity Building of Renewable Energy Education The aim of this thesis was to point out the need for renewable energy education in Ghana and to study the possibilities of education export from Finland. Ghana was chosen as the target country based on personal and professional interest….
New Product Development as a Tool of Increasing Market Share in Soft-drinks Industry Chapter One of New Product Development as a Tool of Increasing Market Share in Soft-drinks Industry INTRODUCTION In today’s economy, a new product passes through set of stage known as product life cycle. Product life cycle applies to both brand and…
The Impact of Marketing Mix in the Accomplishment of Organizational Objectives Abstract of The Impact of Marketing Mix in the Accomplishment of Organizational Objectives This project work was to investigate the impact of marketing mix in the accomplishment of organizatioal objectives. The main objectives were: 1. To identify the impact of marketing mix in the…
The Application of Marketing Concept in the Nigeria Public Sector Company Abstract of The Application of Marketing Concept in the Nigeria Public Sector Company Marketing activities play a vital role in the survival and growth of any organization. In recent time, marketing activities in the service Company have been posing serious problems to the…
The Role of Advertising in Retail Business Abstract of The Role of Advertising in Retail Business The research on the role of Advertising in a retail business organization is primarily to appreciate the advertising strategies, policies ideas in retail business and how entrepreneurs should manage advertising activities in their business. Moreso, my special concern…
The Impact of Marketing Information System on Managerial Decision Making Abstract of The Impact of Marketing Information System on Managerial Decision Making This project looks at the impact of marketing information system on decision making in an organization, case study of Coca-Cola Plc Benin City. The research highlights the need for the company to…