Marketing Information System as a Tool for Effective Marketing Planning and Control
Marketing Information System as a Tool for Effective Marketing Planning and Control
Marketing Information System as a Tool for Effective Marketing Planning and Control
Effectiveness of Strategic Marketing in Nigerian Banks Chapter One of Effectiveness of Strategic Marketing in Nigerian Banks BACKGROUND OF THE STUDY Given the trend of every aspects of economic activities globally and particularly Nigeria, it is imperative for business entities to adopt measures that should strategically reposition them so as to remain afloat. With…
The Significance of Marketing Planning in a Business Organization Abstract of The Significance of Marketing Planning in a Business Organization This study boarders on the significance of marketing planning in a business organization. Primary and secondary data were collected using questionnaires, secondary data consisted of published materials such as articles, textbooks and journal. Data…
Test Marketing of New Product Its Effectiveness and Product Performance Chapter One of Test Marketing of New Product Its Effectiveness and Product Performance INTRODUCTION Development a new product is not easy. Not only are customers needs and wants changing but competition continually makes current products obsolete. New products are the lifeblood of any business….
Effects of Job Satisfaction on Employee Performance Chapter One of Effects of Job Satisfaction on Employee Performance INTRODCUTION BACKGROUND OF THE STUDY Employee performance is the factor that leads to job satisfaction. It is important to increase employee and job satisfaction among employees. The complexity in operations and functions requires that whether of public…
The Problems and Prospects of Marketing Auto Maintenance Services Abstract of The Problems and Prospects of Marketing Auto Maintenance Services This research work is basically in the appraisal of the problems and prospects of marketing auto maintenance service work services in Enugu metropolis. The research work structure both the big auto maintenance service firm and…
The Effect of Promotional Mix Marketing of Airline Service in Nigeria Abstract of The Effect of Promotional Mix Marketing of Airline Service in Nigeria This research work is centered on the Effect of promotional mix Marketing of Airline services (Nigeria Airline ).promotional mix , of the product are almost everything” Hicks VValdron. like other…