Marketing Information System as a Tool for Effective Marketing Planning and Control
Marketing Information System as a Tool for Effective Marketing Planning and Control
Marketing Information System as a Tool for Effective Marketing Planning and Control
Effect of Marketing on Privatization and Commercialization in the Oil Sector of the Nigerian Economy Chapter One of Effect of Marketing on Privatization and Commercialization in the Oil Sector of the Nigerian Economy INTRODUCTION BACKGROUND OF THE STUDY It is a clear fact that the economic problems facing the Nigerian oil sector are a…
The Effective Strategies for Marketing Telephone Services With Particular Focus on Nitel Plc Operations Chapter One of The Effective Strategies for Marketing Telephone Services With Particular Focus on Nitel Plc Operations INTRODUCTION BACKGROUND OF THE STUDY Prior to independence, the provision of telecommunications facilities in this country was restricted mainly to government businesses, for…
The Effects of Sales Promotion on Consumer Buying Decision Abstract of The Effects of Sales Promotion on Consumer Buying Decision This research was under taken to elicit the effect of sales promotion on consumer buying decision using Coca-Cola Bottling Company as a case study. The main objective of this study is to know how…
The Impact of Advertising on the Company Marketing Growth Abstract of The Impact of Advertising on the Company Marketing Growth The purpose of this study is the impact of advertising on the company’s marketing growth of peacock paint limited ikot Ekam Akwa ibom state. In carrying out this research lack of found inappriate timing…
The Effectiveness of Personal Selling Strategies in Marketing of Capital Goods Chapter One of The Effectiveness of Personal Selling Strategies in Marketing of Capital Goods INTRODUCTION BACKGROUND OF THE STUDY According to L.A. Rogers (1980) personal selling has become one of the vital promotional tools in marketing. He further buttresed the above proposition by…
A Study on the Problems and Prospects of Marketing Industrial Products Chapter One of A Study on the Problems and Prospects of Marketing Industrial Products INTRODUCTION BACKGROUND OF THE STUDY This research work is on the topic: problems and prospects of marketing industrial products in Nigeria. This work is centered on some selected production…