Impact of Ict on Advertising Practice in Nigeria

Impact of Ict on Advertising Practice in Nigeria

Impact of Ict on Advertising Practice in Nigeria

 

Table of Content on Impact of Ict on Advertising Practice in Nigeria

Chapter 1

Introduction

Introduction

Background of the Study

Statements of Problems

Objectives of the Study

Research Question

Study of the Hypothesis

Significance of the Study

Justification of the Study

Scope of the Study

Definition of Terms

Chapter 2

Literature Review

Introduction

Conceptual Clarification

Theoretical Framework

Literatures on the Subject Matter

Chapter 3

Research Methodology

Area of Study

Source of Data

Sampling Techniques

Method Data Collection

Method of Data Analysis

Reliability of Instrument

Validity of Instrument

Limitations of the Study

Chapter 4

Data Analysis

Introduction

Finding of the Study

Discussion of the Study

Summary

Chapter 5

Summary, Conclusion and Recommendation

Summary of Findings

Conclusion

Recommendations

Proposal for Further Studies

Advertising is an audio or visual form of marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea. Sponsors of advertising are typically businesses wishing to promote their products or services. Advertising is differentiated from public relations in that an advertiser pays for and has control over the message. It differs from personal selling in that the message is non-personal, i.e., not directed to a particular individual. Advertising is communicated through various mass media, including traditional media such as newspapers, magazines, television, radio, outdoor advertising or direct mail; and new media such as search results, blogs, social media, websites or text messages. The actual presentation of the message in a medium is referred to as an advertisement or “ad” for short.

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