Analysis of the Impacts of Social Responsibilities of Business, Especially the Oil Companies and Host Communities Abstract of Analysis of the Impacts of Social Responsibilities of Business, Especially the Oil Companies and Host Communities This research was the impact of corporate social responsibilities in host communities of Niger- Delta area in Nigeria. It is true…
The Roles of Promotional Tools as a Means of Creating Customers’ Patronage in Banking Industry Chapter One of The Roles of Promotional Tools as a Means of Creating Customers’ Patronage in Banking Industry INTRDUCTION: Many people consider “selling” and “marketing” as synonymous terms but actually selling is only one of the components of marketing….
The Evaluation of Problems of Small and Medium Scale Industries Chapter One of The Evaluation of Problems of Small and Medium Scale Industries INTRODUCTION BACKGROUND OF THE STUDY Many advanced countries of the world that have attained or are attaining the peak of their industries development and of course economic growth began with the…
An Evaluation of the Effectiveness of Advertising in Changing Consumer Behaviour Abstract of An Evaluation of the Effectiveness of Advertising in Changing Consumer Behaviour This project work was an evaluation of the effectiveness of advertising in improving consumers behaviours using First Bank of Nigeria Plc Century II Advert Campaign as a case study. To…
The Role of Advertising in Retail Business Abstract of The Role of Advertising in Retail Business The research on the role of Advertising in a retail business organization is primarily to appreciate the advertising strategies, policies ideas in retail business and how entrepreneurs should manage advertising activities in their business. Moreso, my special concern…
The Relevance of Advertising to Sales Expansion Abstract of The Relevance of Advertising to Sales Expansion This research work is designed to investigate the relevance of advertising to sales expansion. It is also meant to reveal the problem that companies encountered in caring out advertising activities and to expose the reasons why a planned…
The Place of Marketing Information System in an Organisational Decision Making Abstract of The Place of Marketing Information System in an Organisational Decision Making The scope of research is mainly on the place of marketing information system on organisational decision making, taking GUINNESS Nigeria Plc as our case study. Various texts are reviewed and…
The Impact of Packaging on Consumer Product Abstract of The Impact of Packaging on Consumer Product This project centred on the impact of packaging on consumer product with referent to Okin Biscuit Ltd. Offa Kwara State. This impact of packaging on consumer product cannot be overemphasised in any marketing oriented organisation. The tool gear…
The Impact of Global Marketing in Service Industry-courier Abstract of The Impact of Global Marketing in Service Industry-courier This research work titled “the impact of global marketing in service industry” is carried out to determine the impact of global marketing in service industry courier. In order to acquire more knowledge about the topic, the…
The Environmental Influence of Small Scale Business in Marketing Their Products in Nigeria Chapter One of The Environmental Influence of Small Scale Business in Marketing Their Products in Nigeria INTRODUCTION There must be development in small-scale business if Nigeria is to improve. It has been noted that, small business may be an individual or…
The Effect of Global Financial Crisis on Telecommunication Sector in Nigeria Abstract of The Effect of Global Financial Crisis on Telecommunication Sector in Nigeria This research study is being carried out on “The Effect of Global Financial Crisis on Telecommunication Sector in Nigeria”. The research aims to identify how global financial crisis has affected…
The Effect of Custom and Excise Service on Importation to Nigeria Economic Development Chapter One of The Effect of Custom and Excise Service on Importation to Nigeria Economic Development INTRODUCTION The country’s level of development is highly measured by the level of economic buoyancy which can be predetermining by the importation and exportation sector…
Self Empowerment Through the Processing and Marketing of Locust Beans for Export Abstract of Self Empowerment Through the Processing and Marketing of Locust Beans for Export The project is primarily aimed at empowering the youth through processing of locust beans. This condiment involved boiling for 12 hours soaking the seeds in water, dehulling, boiling…
Economic Liberalisation Through Commercialisation of Public Enterprises Abstract of Economic Liberalisation Through Commercialisation of Public Enterprises This research study is being carried out on “The Effect of Global Financial Crisis on Telecommunication Sector in Nigeria”. The research aims to identify how global financial crisis has affected the performance of telecommunication industry in Nigeria. This…
Effect of Market Segmentation on Performance of Brewery Industry Abstract of Effect of Market Segmentation on Performance of Brewery Industry This research project examine the effects of market segmentation on performance of brewery industry with special reference to Guinness Nigeria Plc. And Nigerian Breweries Plc. The research design took both an inferential and a…
Effect of Physical Distribution on Organisational Performance Abstract of Effect of Physical Distribution on Organisational Performance This research examined the Effect of Physical Distribution on Organiasational Performance with reference to Agro marketing firms in Lagos State. Survey design was employed with the use of a well structured questionnaire. Respondents were selected based on simple random…
The Impact of Marketing on Agricultural Development in a Developing Country Chapter One of The Impact of Marketing on Agricultural Development in a Developing Country INTRODUCTION In most developing economics and in Nigeria particularly, there is abundant land and human resources but the diverse resources and capacities are at present under-utilized due to mismanagement…
Promotional Strategy as a Tool of Organizational Profitability Chapter One of Promotional Strategy as a Tool of Organizational Profitability INTRODUCTION In this study, the main objective of promotional activities as stated by Engel et al (1979) is to facilities sales and also contribute to long run profit performance of an organisation. In economic terms,…
The Role of Negotiation in Attaining Purchasing Objectives Chapter One of The Role of Negotiation in Attaining Purchasing Objectives INTRODUCTION The basic goal of any industrial activity is the development and manufacture of products that can be marked at a profit. This goal is accomplished by the appropriate blending of what many management authorities…
The Role of Advertising in Achieving Consumer Brand Loyalty for Beer Product Abstract of The Role of Advertising in Achieving Consumer Brand Loyalty for Beer Product This study seeks to appraise the role or advertising achieving consumer brand loyalty for beer products with special reference to Nigeria Breweries. Advertising increase market share and the…
The Relevance of New Product Development on Attaining Marketing Objetcive of Table Water Producers Abstract of The Relevance of New Product Development on Attaining Marketing Objetcive of Table Water Producers This study was conducted to determine the relevant of new product development in attaining marketing objective of table water manufacturers in Anambra State ….
The Relationship Between Employee Job Satisfaction and Employee Committment Among Employees of Unilever Nigeria Plc Abstract of The Relationship Between Employee Job Satisfaction and Employee Committment Among Employees of Unilever Nigeria Plc This study examined the relationship between employee job satisfaction and employee commitment of Unilever Nigeria Plc. The objectives of this research were…
The Influence of Culture in Consumers Buying Behavior Chapter One of The Influence of Culture in Consumers Buying Behavior INTRODUCTION Marketing unlike any other social sciences is entirely concerned with the need and want of people severally and individually. Although different customers belongs to the same market segment. They don not have alike to…
The Impact of Promotional Strategy on Sales and Profit Abstract of The Impact of Promotional Strategy on Sales and Profit The complexity posed by the present global business environment especially the tragic failure of meeting the corporate objectives experienced by some business organizations calls for a strategy which will enhance the achievement of sales…
The Impact of Personal Selling on Sales Volume Performance of a Manufacturing Company Abstract of The Impact of Personal Selling on Sales Volume Performance of a Manufacturing Company The study looked the impact of personal selling on sales volume performance using Unilever Nigeria Plc, Aba as a case study. Most companies fail to employ…
The Impact of Customer Relationship Management on Customers’ Satisfaction Chapter One of The Impact of Customer Relationship Management on Customers’ Satisfaction INTRODUCTION BACKGROUND OF STUDY In this era of sophisticated business environment, it is imperative that organisation should be more interested in satisfying their customers. As a matter of fact, customers nowadays are becoming…
The Effectiveness of Distribution Strategy on Organisational Profitability Chapter One of The Effectiveness of Distribution Strategy on Organisational Profitability GENERAL BACKGROUND OF THE STUDY The type of distribution policy/strategy exercised differs from one organisation to the other, depending on the type of goods and services provided or produced in such business organisation. In considering…
The Effect of Sales Promotion on Product Performance and Market Share of the Organisation Chapter One of The Effect of Sales Promotion on Product Performance and Market Share of the Organisation INTRODUCTION In the 1970’s as well as early 1980’s the Nigeria market was favourable to the producers of various products. At that time, we…
The Effect of Sales Promotion as a Survival Strategy in the Marketing of a Company’s Products Abstract of The Effect of Sales Promotion as a Survival Strategy in the Marketing of a Company’s Products The purpose of this project work is carried out to investigate and evaluate the effect of sales promotion as a…
Government Expenditure and Agricultural Production in Nigeria (1970 – 2010) The socio-economic development of any nation is usually dependent on many factors, which combine to ensure the successful attainment of set development goals. One of such factors is agriculture. Its discovery dates back to 800 BC period regarded as the new Stone Age, when…
