Effect of Price and Price Changes on the Sales of Consumer Goods Chapter One of Effect of Price and Price Changes on the Sales of Consumer Goods INTRODUCTION Background to the Study Prices go by many names. It is all around us. The price of a worker is wages, incomes taxes are the price…
Effect of Promotional Tools in Product Marketing Effect of Promotional Tools in Product Marketing Chapter One of Effect of Promotional Tools in Product Marketing Effect of Promotional Tools in Product Marketing Introduction Background of the Study Promotion as we all know is an integral part of the entire marketing…
The Impact of Cultural Influences on Consumer Buying Behaviour Abstract of The Impact of Cultural Influences on Consumer Buying Behaviour The primary objective of this research work is to investigate the impact of cultural influences on buying behaviour, particularly on consumers. Information and data used in this presentation were based on various shades of…
Impact of Sales Promotion Strategies on Customer Patronage of Breweries Product Abstract of Impact of Sales Promotion Strategies on Customer Patronage of Breweries Product This projected is concerned with the impact of sales promotion strategies on customers patronage of Breweries Industry. Nigerian Brewery Plc was selected as a case study. It is argued that…
Role of Marketing Information System in Enhancing Sales Abstract of Role of Marketing Information System in Enhancing Sales A marketing information system (MIS) is an orderly procedure for the regular collection of raw data both internally and externally and the conversion of these data into information for marketing decisions. In another word, MIS is…
The Problem of Logistics in Marketing Fast Food Chapter One of The Problem of Logistics in Marketing Fast Food INTRODUCTION From many years now, there have been poor logistics management in all aspect of our economy especially in the area of marketing in such a way that its effect has been a set back…
The Effect of Pricing Policy on Sales in the Beverage Industry Abstract of The Effect of Pricing Policy on Sales in the Beverage Industry The rationale behind this project is to know the effect of pricing policy on sales in the beverage industry’ with reference to Coca-Cola Bottling Company Nigeria. The researcher during the…
The Impact of Sales Promotion on Customers Patronage Abstract of The Impact of Sales Promotion on Customers Patronage This research work titled “the impact of sales promotion on customers patronage (A survey of customers in Kaduna North local government).The objective of the study is identify the best promotional tools to use in carrying out…
An Assessment of the Impact of Marketing Segmentation on Production Planning in an Orgarnisation Chapter One of An Assessment of the Impact of Marketing Segmentation on Production Planning in an Orgarnisation INTRODUCTION BACKGROUND OF THE STUDY Market segmentation is a vital issue in marketing strategy. Therefore, marketing segmentation is the sub-dividing of a market…
An Evaluation of the Contribution of Salesmanship to Marketing of Consumer Goods Abstract of An Evaluation of the Contribution of Salesmanship to Marketing of Consumer Goods This research study is on the importance of salesmanship in the marketing of consumer goods. Salesmanship has been described as the act of persuading a prospective buyer to…
An Evaluation of the Cost of Packaging and It’d Implications on the Profitability of a Manufacturing Organisation Chapter One of An Evaluation of the Cost of Packaging and It’d Implications on the Profitability of a Manufacturing Organisation INTRODUCTION BACKGROUND OF THE STUDY We live in a world of packaging our foods, our supplies and…
Small-scale Industries Development Problems and Prospects Abstract of Small-scale Industries Development Problems and Prospects This research is aimed at small-scale industries development in anambra state: problems and prospects. Small-scale industries are those industries that are privately owned by its owners in a purely personalized way without a formalized management structure. Small-scale industries is needed…
Impact of Customer Relationship Management on the Organization Performance Abstract of Impact of Customer Relationship Management on the Organization Performance Customer relationship management (CRM) is a comprehensive business and marketing strategy that integrates technology, process and business activities around the customer. CRM is assumed to lead to bottom line benefits for the organization. Advances…
Advertising as a power Tool for Business Growth Abstract of Advertising as a power Tool for Business Growth The study was on Advertising as a Power Tool for Business Growth. Advertising refers to any form of non-personal presentation or promotion of ideas, goods and services by an identified sponsor. The raison d’ taire of…
The Role of Advertising in Marketing of Hotel Services Abstract of The Role of Advertising in Marketing of Hotel Services This research was carried to find “The Role of advertising in marketing of hotel service in Enugu metropolis” using Zodiac Hotel Ltd Enugu as our case study. We tried to find the advertising strategies…
Trade Fair as an Instrument of Promotion Locally Manufactured Goods Abstract of Trade Fair as an Instrument of Promotion Locally Manufactured Goods This study which is on trade fair as an instrument the promoting manufactured goods in enugu metropolis, (A case study of asbestors sheet made by emenite Nigeria limited) was carried out due …
Relationship Marketing in Mainstream Bank Plc an Evaluation Abstract of Relationship Marketing in Mainstream Bank Plc an Evaluation This project work was an attempt to investigate the relationship marketing in mainstream bank plc Enugu. The objectives were: 1. To determine the impact of relationship marketing in banking industry. 2. To evaluate the level of relationship that…
The Effective Strategies for Marketing Telephone Services With Particular Focus on Nitel Plc Operations Chapter One of The Effective Strategies for Marketing Telephone Services With Particular Focus on Nitel Plc Operations INTRODUCTION BACKGROUND OF THE STUDY Prior to independence, the provision of telecommunications facilities in this country was restricted mainly to government businesses, for…
The Effects of Marketing Communication Mix on the Sales Volume in the Detergent Industry. Abstract of The Effects of Marketing Communication Mix on the Sales Volume in the Detergent Industry. The research project deals with the business of investigating the effects of marketing communication mix on the sales volume in the Detergent industry, using…
The Impact of Nafdac on Marketing of Drugs Abstract of The Impact of Nafdac on Marketing of Drugs This research project is primarily concerned with the impact of NAFDAC on marketing of Drugs in Enugu state. The purpose of this research is to know how the national Agency for food and Drugs Administration and…
The Impact of Personal Selling on Sale Volume of Mobile Phones Abstract of The Impact of Personal Selling on Sale Volume of Mobile Phones The study evaluated the impact of personal selling on sales volume. The research survey design was adopted in the study while simple random sampling technique was used to select a…
The Effect of Advertising on the Sales Volume of Beverages Abstract of The Effect of Advertising on the Sales Volume of Beverages This research work was undertaken to determine the effect of advertising on the sales volume of beverages in Awka Metropolis. The case study of this project was picked from different manufacturing companies…
The Effect of Product Advertising on a Company’s Sales Volume Abstract of The Effect of Product Advertising on a Company’s Sales Volume The major aim of this project is to demonstrate the impact of advertising on the sales and profit of a business organization taking 7up bottling company Nigeria Limited as a case study….
Marketing of Agricultural Products Chapter One of Marketing of Agricultural Products INTRODUCTION Agricultural product which are the main stay for human survival have been molested over time but vacantly more efforts are devoted to it and adoption of mechanized system of farming makes agricultural product effort encouraging marketing as applied to agricultural product consisting…
Consumer Preference for Malta – Guinness, Maltina and Vita – Malt Brands of Malt Drinks Abstract of Consumer Preference for Malta – Guinness, Maltina and Vita – Malt Brands of Malt Drinks This research work was aimed at studding the major factors which determine the consumer preference for Malt – Guinness, Maltina and Vitar…
Determining the Effect of Advertising Strategy Adapted in the Sales of Consumer Goods Abstract of Determining the Effect of Advertising Strategy Adapted in the Sales of Consumer Goods Most companies do engage on promotion and as a result creating awareness between their product and the consuming publics. The ignorance of this promotional tool has…
Investment on Human Capital and Its Impact on Nigerian Economic Growth Abstract of Investment on Human Capital and Its Impact on Nigerian Economic Growth This research work studied investment on human capital and its impact on Nigeria economic growth between 1981-2014. It bothers on determining how human capital and its impact can help in…
The Effect of Product Quality on Brand Loyalty Abstract of The Effect of Product Quality on Brand Loyalty The purpose of this research was to investigate the degree of effect product quality has on brand loyalty and to determine other factors that are responsible for brand loyalty especially in the Nigerian telecommunications industry. Previous…
The Effect of Advertising on the Sales of a Business Organisation Abstract of The Effect of Advertising on the Sales of a Business Organisation This study was conducted to critically examine the effect of advertising on the sales of the business organization. Questionnaires will administered to employees in various cadres in the organization structure….
Marketing Information System as a Tool for Effective Marketing Planning and Control Chapter One of Marketing Information System as a Tool for Effective Marketing Planning and Control INTRODUCTION It is obvious that the African Business System has been capable of producing a vast quantity of goods and services. However, in the past two decades,…
