An Examination of Twitter Ban on Digital Marketing Chapter One of An Examination of Twitter Ban on Digital Marketing INTRODUCTION BACKGROUND OF THE STUDY The development of digital marketing is inseparable from technology development. One of the first key events happened in 1971, when Ray Tomlinson sent the first email, and his technology set the platform…
Impact of Online Shopping Adverts on Consumer Buying Rate Chapter One of Impact of Online Shopping Adverts on Consumer Buying Rate INTRODUCTION Background of the study Given the growing number of Nigerians who go online on a daily basis, as well as the fact that many brands continue to utilize social media on daily…
Effect of Pricing Strategies on Sales Volume ( a Case Study Fpa Marketing Model Shop) Abstract of Effect of Pricing Strategies on Sales Volume ( a Case Study Fpa Marketing Model Shop) The broad objective of this study is to examine effect of pricing strategies on sales volume using Marketing Model Shop in Federal Polytechnic Ado-Ekiti as case study. The study adopted…
A Critical Examination of the Impact of Advertising on Brands Selection Among Consumers in Owerri, Imo State Chapter One of A Critical Examination of the Impact of Advertising on Brands Selection Among Consumers in Owerri, Imo State INTRODUCTION Background Of The Study Producing for sales and profits is the raison d’être of each business…
An Assessment of the Sales Promotion Technique Preferences of Nigerian Consumers in Uyo, Akwa Ibom Stat Chapter One of An Assessment of the Sales Promotion Technique Preferences of Nigerian Consumers in Uyo, Akwa Ibom State INTRODUCTION Background Of The Study Due to the growth of brands in many categories, fast-moving consumer goods (FMCG) in…
The Impact of Improved Infrastructure and Efficient Cargo Delivery in Nigeria Port Abstract of The Impact of Improved Infrastructure and Efficient Cargo Delivery in Nigeria Port This report examines the impact of improved infrastructure and efficient Cargo Delivery in Nigeria Port (A case study of Calabar Port Complex). The research also carried out a…
Shipping Trade and Its Impact on Economic Growth in Nigeria (1976-2015) Abstract of Shipping Trade and Its Impact on Economic Growth in Nigeria (1976-2015) Study examines the impact of ocean shipping trade on the economic development of Nigeria, covering the period from 1976 to 2015. Ocean shipping trade, in thousand tons served as an…
Managing Waste in Manufacturing Firms for Effective Production Chapter One of Managing Waste in Manufacturing Firms for Effective Production INTRODUCTION Background to the study In addition to wastelands and their visual and environmental burdens, seas and oceans of our planet are suffering from waste created by humans. Fish and other species are exposed to…
The Impact of Reportorial Techniques on Reading Audience of Akwa Ibom Broadcasting Corporation Chapter One of The Impact of Reportorial Techniques on Reading Audience of Akwa Ibom Broadcasting Corporation Introduction Background of the study Information dissemination is a vital tool for awareness creation and development in every human society, whether such a society is…
Investigative Journalism as a Means of Conflict Resolution in Cross River Newspaper Corporation Abstract of Investigative Journalism as a Means of Conflict Resolution in Cross River Newspaper Corporation This research on Investigative journalism: A means of conflict resolution is conducted to determine the role of investigative journalism in conflict resolution. The purpose of the…
The Role of Mass Media in Community Development Chapter One of The Role of Mass Media in Community Development INTRODUCTION Background of the study Over the years, man has lived in the dark era; been of certain information, but today mass media has played a significant role in the development of our communities, a…
Aspect of the Phonology of Yukuben Chapter One of Aspect of the Phonology of Yukuben INTRODUCTION GENERAL BACKGROUND This research focuses on the phonology of Yukuben, a language spoken by about 25,000 speakers in Sabongida Yukuben of Takum Local Government Area in the east of Taraba State in Nigeria, and North West Province, Menchum…
Aspects of Gunganchi Verb Phrase Chapter One of Aspects of Gunganchi Verb Phrase INTRODUCTION The main focus of this research work is a discussion on the verb phrase of Gunganchi language. This chapter therefore aims at introducing the work by discussing some historical facts about the Gunganchi people and the language itself. Justification for…
Aspects of Gunganci Morphology Chapter One of Aspects of Gunganci Morphology Introduction The chapter introduces us to the general background, historical background, socio-cultural profile and genetic classification of the Gùngáwá people. It also includes the scope and organization of study, theoretical framework, data analysis and a review of the chosen framework. General Background Introduction…
The Verb Phrase of Kofyar Language Chapter One of The Verb Phrase of Kofyar Language INTRODUCTION This study focuses on the verb phrase of kofyar. Kofyar is a dialect of “sura” that can be found in the northern part of plateau state in a local government called Qua’an pan. The kofyar are a…
Symbols of Decadence in Ayi Kwei Armah’s the Beautyful Ones Are Not Yet Born Chapter One of Symbols of Decadence in Ayi Kwei Armah’s the Beautyful Ones Are Not Yet Born INTRODUCTION This chapter introduces the major variable (Symbols of Decadence) in the research topic as well as give a brief background of the…
Syntactic and Lexico-semantic Analyses of Selected Sms Text Messages Among the University of Ilorin Students Abstract of Syntactic and Lexico-semantic Analyses of Selected Sms Text Messages Among the University of Ilorin Students Words form the basis for a Linguistic analysis at any level of language study. The aim of this essay was to identify…
Satire and Social Mediation in Wole Soyinka’s Abstract of Satire and Social Mediation in Wole Soyinka’s This research endeavour focuses on the social and political ills prevalent in the African societies with the view of correcting them thus, making the contemporary society a better place to live. Using two texts from renowned Nigeria writer,…
A Survey of the Language of Newspaper Advertisement Chapter One of A Survey of the Language of Newspaper Advertisement Background to the Study Advertising is a form of communication used to encourage or persuade on audience (viewer, reader or listeners) to continue to take some new action. Most commonly, the desired result is to influence…
Effects of Nigerian R&b Music on the Use of English Language in Nigeria Abstract of Effects of Nigerian R&b Music on the Use of English Language in Nigeria Due to the fact that English language is the official language of Nigeria, and Nigerian is a multilingual country, English language continues to grow popular every…
Comparative Analysis of Emecheta’s Second Class Citizen and Nwapa’s Efuru Abstract of Comparative Analysis of Emecheta’s Second Class Citizen and Nwapa’s Efuru This study undertakes a comparative analysis of the works of two Nigerian female novelists: Buchi Emecheta and Flora Nwapa, it looks at the contemporary African society which is dominated by men.Little or…
Conflict and Empowerment in Selected Prose of Wole Soyinka and Sembene Ousmane Abstract of Conflict and Empowerment in Selected Prose of Wole Soyinka and Sembene Ousmane Political conflict and empowerment are crucial issues that have not been studied in a comparative manner in Wole Soyinka and Sembene Ousmane’s writings. The disparity in the consideration…
Linguo-literary Reflections of Feminism in the Works of Ifeoma Okoye Abstract of Linguo-literary Reflections of Feminism in the Works of Ifeoma Okoye The thesis is a feminist stylistic study which used the works of Ifeoma Okoye as a case study for a reassessment of the feminist discourse. It aimed at examining and unravelling how…
Racism and Oppression in Black American Literature an Example of Richard Wright’s Black Boy Abstract of Racism and Oppression in Black American Literature an Example of Richard Wright’s Black Boy It is known fact that racism and oppression are one of the major issues in Black American literature. This study will attempt to make…
Critical Disourse Analysis of Ola Rotimi’s Our Husband Has Gone Mad Again Abstract of Critical Disourse Analysis of Ola Rotimi’s Our Husband Has Gone Mad Again Analysis on a discourse level has been used in the analysis of texts, but this study attempts to carry out a Critical Discourse Analysis of Ola Rotimi’s Our Husband…
A Lexico-sematic Analysis of Olu Obafemi’s Naira Has No Gender Abstract of A Lexico-sematic Analysis of Olu Obafemi’s Naira Has No Gender This work focuses on the Lexico-semantic variation of the Nigerian English using Olu Obafemi’s text Naira Has No Gender. The aim of this work is to highlight meaning change according to context and…
A Pragmatic Analysis of Christian Hanbills and Posters Abstract of A Pragmatic Analysis of Christian Hanbills and Posters Generally, christain handbills and posters are meant to invite people for programs in churches. Different handbills and posters have different meanings. It has been observed that there are other hidden meanings to these sentences, to this…
A Pragmatic Analysis of Nigerian Proverbs in Wole Soyinka’s “the Lion and the Jewel” Chapter One of A Pragmatic Analysis of Nigerian Proverbs in Wole Soyinka’s “the Lion and the Jewel” INTRODUCTION Communication in the society happens chiefly by means of language. However, the users of language, as social beings, communicate and use language…
A Pragmatic Study of Some Selected Political Posters Abstract of A Pragmatic Study of Some Selected Political Posters This long essay focuses on the pragmatics study of selected political posters imprinted in the pages of selected newspapers. It seeks to identify the influence of pragmatic elements on encoded texts or utterance; it analyse the…
A Sociolinguistic Analysis of Proverbs in Adimora- Ezeigbo’ S Trafficked Abstract of A Sociolinguistic Analysis of Proverbs in Adimora- Ezeigbo’ S Trafficked Language is learned, shared, and it is an arbitrary system of vocal symbols through which human beings in the same speech community or sub-culture interact and hence communicate in terms of their…
