The Impact of Relationship Marketing as a Tool for Customer Satisfaction and Profitability Abstract of The Impact of Relationship Marketing as a Tool for Customer Satisfaction and Profitability This research work review extensively the meaning of Relationship Marketing and its role as a tool for customer satisfaction and profitability by using Intercontinental Bank Plc…
Developing the Agricultural Sector to Boost Rural Economy in Nigeria. Abstract on Developing the Agricultural Sector to Boost Rural Economy in Nigeria. Rural development is a veritable tool for fighting poverty and achieving economic prosperity at the grass root level. The concept of rural development embrace by most countries connotes a process through which…
The Impact Promotion on the Marketing of a New Services Abstract of The Impact Promotion on the Marketing of a New Services This study on the impact of promotion of the marketing of a new services with particular note on Globa-com Plc Enugu was carried out some of the following objective. 1. To determine the…
The Development and Marketing of a New Product as a Company Life Wire Abstract of The Development and Marketing of a New Product as a Company Life Wire This research is intended to apprise the development and marketing of a new product as company life wire by Nigerian Breweries Plc, Aba. This project has…
The Effect of High Cost of Transportation on Nigeria Economy and Its Effect on Consumer Goods Abstract of The Effect of High Cost of Transportation on Nigeria Economy and Its Effect on Consumer Goods Transportation is very essential in developed country like Nigeria. It is an integral part of distribution. Therefore the topic entitled…
The Effect of Product Quality on Consumer Brand Loyalty Abstract of The Effect of Product Quality on Consumer Brand Loyalty This research work empirically examines the effect of product quality on consumer brand loyality with particular reference to seven 7up bottling company Aba. The paper carefully examines the concept of product quality as a…
The Effectiveness of Marketing Planning and Control in a Manufacturing Organization Abstract of The Effectiveness of Marketing Planning and Control in a Manufacturing Organization The researcher is determined to see and threw more high on the effectiveness of Marketing Planning and Control in a Manufacturing Organization with ANAMMCO in Enugu as a case study….
The Effectiveness of Personal Selling Strategies in Marketing of Capital Goods Chapter One of The Effectiveness of Personal Selling Strategies in Marketing of Capital Goods INTRODUCTION BACKGROUND OF THE STUDY According to L.A. Rogers (1980) personal selling has become one of the vital promotional tools in marketing. He further buttresed the above proposition by…
The Impact of Marketing Communication on Consumer Brand Loyalty Abstract of The Impact of Marketing Communication on Consumer Brand Loyalty This study sought to determine the impact of marketing communication on consumer brand loyalty using Pz cusson Plc Aba in Abia state as a case of study. Instrument for the study was the questionnaires…
The Impact of Information and Computer Technology Ict on the Marketing of Automobile Products in Nigeria Abstract of The Impact of Information and Computer Technology Ict on the Marketing of Automobile Products in Nigeria The Impact of Information and Computer Technology – ICT on the Marketing of Automobile Product in Nigeria A Case of…
The Effects of Subsidy Removal on Effective Marketing of Petrol in Nigeria Abstract of The Effects of Subsidy Removal on Effective Marketing of Petrol in Nigeria Almost every home and business is powered by generator fired by subsidized petrol. It is very obvious that subsidy removal will worsen the country’s situation and worsen inflation….
Promotion an Effective Marketing Strategies in Business Organization in Nigeria Abstract of Promotion an Effective Marketing Strategies in Business Organization in Nigeria Promotion can be seen as a process or means of communication, and it has played an important roles in business organization because an organization that does not communicate itself to the public…
Determining the Effectiveness of Product Planning and Management in Nigeria Breweries Abstract of Determining the Effectiveness of Product Planning and Management in Nigeria Breweries This study was carried out to determining the effectiveness of product planning and management. A study of Nigeria Breweries (NBL) Plc, Enugu. The main objectives of the study include. …
The Impact of Marketing Mix in the Accomplishment of Organizational Objectives Abstract of The Impact of Marketing Mix in the Accomplishment of Organizational Objectives This project work was to investigate the impact of marketing mix in the accomplishment of organizatioal objectives. The main objectives were: 1. To identify the impact of marketing mix in the…
An Evaluation of Product Positioning Strategies for Marketing Indomie Breakfast Abstract of An Evaluation of Product Positioning Strategies for Marketing Indomie Breakfast This study is a research into “An Evaluation of Product Positioning for marketing Idomie Breakfast Noodle in Enugu. The study seeks to find out how product positioning helps the firms in…
Brand Switching Behavior of Consumers in the Hair Care Service Abstract of Brand Switching Behavior of Consumers in the Hair Care Service Thisproject work was an attempt to investigation the brand switching behaviour of consumer in the Hair Care Service Market in Enugu Metropolis. The main objectives were: Establish the impact of the marketing…
An Indepth Study of on the Brand Switching Behavior of Malt Drink Consumer Abstract of An Indepth Study of on the Brand Switching Behavior of Malt Drink Consumer This research work is “An Indept study on the Brand Switching Behavour of Malta Drink Consumers” This study tends to establish the impact of the marketing…
An Evaluation of the Distribution Strategies for the Marketing of Petroleum Abstract of An Evaluation of the Distribution Strategies for the Marketing of Petroleum This research was motivated to apprise the evaluation of distribution strategies adopted by Oando Plc for the marketing of petroleum product. There was a problem of the tendency of distribution…
An Appraisal of Effective Advertising in Increasing Sales of Cosmetics Abstract of An Appraisal of Effective Advertising in Increasing Sales of Cosmetics This project is on the Appraised of effective Advertising in increasing sales cosmetics in Enugu Metropolis ( A case study of petals cosmetics).Advertising here relates to undertaken to ascertain the media to…
An Evaluation of Sales Promotion in Increaseing the Levels of Network Patronage in the Telecommunication Industry Abstract of An Evaluation of Sales Promotion in Increaseing the Levels of Network Patronage in the Telecommunication Industry The study examined sales promotion as a persuasive activity hence is the direct and indirect communication used by firms to…
Effects of Television Adverting in Consumer Behabiour Abstract of Effects of Television Adverting in Consumer Behabiour This research is on the relevance of packaging in the marketing of consumer goods in Nigeria. We try to find out the packaging strategies, understand the meaning, possibilities advantages and effect of modern packaging structure in modern Nigeria…
Evaluation of the Development and Marketing of Service Products Abstract of Evaluation of the Development and Marketing of Service Products The evaluation and development and marketing of service products in educational sector is a very interesting topic to research on because it will help both the service industries and government at large to enact…
Importance of Markting Research in Enhancing the Service Level of Manufacturing Company Abstract of Importance of Markting Research in Enhancing the Service Level of Manufacturing Company The research work examines the IMPORTANCE of marketing research in enhancing the service level of manufacturing firm and to achieve the purpose. Past contributions and the opinions at…
Market Sementation as an Efficient Tool of Achieving Increased Market Share Abstract of Market Sementation as an Efficient Tool of Achieving Increased Market Share This main aim of business is to seek, attract and retain customers who will use the company various products to meet their needs or solve their problems. Successful service organization…
An Evaluation of Sales Promotion in Increaseing the Levels of Network Patronage in the Telecoms Industry Abstract of An Evaluation of Sales Promotion in Increaseing the Levels of Network Patronage in the Telecoms Industry The study examined sales promotion as a persuasive activity hence is the direct and indirect communication used by firms to influence…
The Relevance of Markting Research in Enhancing the Service Level of Manufacturing Firms Abstract of The Relevance of Markting Research in Enhancing the Service Level of Manufacturing Firms The research work examines the relevance of marketing research in enhancing the service level of manufacturing firm and to achieve the purpose. Past contributions and the…
An Assessment of Photographs and Cartoons as Communication Instruments Chapter One of An Assessment of Photographs and Cartoons as Communication Instruments INTRODUCTION Background of the Study No branch of journalism requires so much knowledge and skill than picture reporting. The industrial revolution played a significant role in the development of press photography according to…
Public Perception Towards Billboard Advertisment Chapter One of Public Perception Towards Billboard Advertisment INTRODUCTION Background to the Study Advertising is a paid form of non-personal presentation of ideas, goods and services by an identified sponsor with a view to disseminate information concerning an idea, product or service (Puranik, 2011). The message which is presented…
The Role of Advertisement Media on Consumer Buying Behavior Chapter One of The Role of Advertisement Media on Consumer Buying Behavior INTRODUCTION Background to the Study Advertising is most effective weapon of in marketing, it leaves or has leading impacts on the viewer’s mind, as its exposure is much more effective (Katke, 2007). Marketing…
The Use of Packaging as an Effective Way of Marketing New Product Chapter One of The Use of Packaging as an Effective Way of Marketing New Product INTRODUCTION Background to the Study Product is a combination of tangible and intangible goods and services offers to a customer for sale. It is any idea, method,…
