The Incidence of Brand Loyalty Among Consumers of Cereal Foods Abstract of The Incidence of Brand Loyalty Among Consumers of Cereal Foods Companies sometimes think that they are doing well without paying attention to their customers are complain, only to discover later on that customers were dissatisfied and haven’t returned. It is better to…
An Investigation Into the Marketing Strategies Used by Commercial Banks in Managing Service Breakdown Among Sme Customers Abstract of An Investigation Into the Marketing Strategies Used by Commercial Banks in Managing Service Breakdown Among Sme Customers This study sought to establish the strategies used by ccommercial banks in Kenya in Managing Service Breakdown among…
Impact of Export Processing Zone on Economic Integration of West African Countries (a Case Study Epz, Calabar) Abstract on Impact of Export Processing Zone on Economic Integration of West African Countries (a Case Study Epz, Calabar) In this research project Export Processing Zone (EPZ) is defined as zone designed and designated by the Government…
Impact of Foreign Direct Investment (Fdi) on the Economic Growth of Developing Economies (a Case Study of Nigeria) Abstract on Impact of Foreign Direct Investment (Fdi) on the Economic Growth of Developing Economies (a Case Study of Nigeria) This study succinctly examined FDI development and its impact on the Nigeria Economy from 1995 –…
Fiscal Policy and Agricultural Development in Nigeria Abstract on Fiscal Policy and Agricultural Development in Nigeria Several macroeconomic policies have been used in Nigeria, which have directly and indirectly influenced agriculture output growth. This study of fiscal policy on Agriculture development. The result show that the government expenditure exerts a negative influence on the…
The Impact of Marketing Research as an Avenue for Profitability Abstract of The Impact of Marketing Research as an Avenue for Profitability The study reviews the need for marketing research in a business organization set to make profit. The company under study Coca-Cola Nigeria Plc do state, prove to be one that have imbibe…
Financial Deepening and Economic Growth in Nigeria Chapter One of Financial Deepening and Economic Growth in Nigeria INTRODUCTION Financial deepening is defined as the process of development and expansion of financial institutions such as, banks, stock markets, and insurance companies etc relative to the size of a country’s economy. It also refers to the…
Problem and Prospects of Retail Maketing Abstract of Problem and Prospects of Retail Maketing Modern retail marketing calls for more than developing a goods and product making it available to target customers, and also retailers must communicate with their customers. The problem and prospect of retail marketing in a marketing environment has led to…
The Effective Strategies for Marketing Telephone Services Chapter One of The Effective Strategies for Marketing Telephone Services INTRODUCTION BACKGROUND OF THE STUDY Prior to independence, the provision of telecommunications facilities in this country was restricted mainly to government businesses, for enforcement of law and order and administration of the country together with a few…
Marketing Acceptability of Locally Made Cosmetic Products (Beauty Aids) Abstract of Marketing Acceptability of Locally Made Cosmetic Products (Beauty Aids) In this study, an attempt was made to determining the acceptability of locally manufactured cosmetic product by user of cosmetic in Obiagu urban. Attention was focused on only female gender irrespective of their demographic…
The Impact of Product Advertisement on Sales Volume of Companies Chapter One of The Impact of Product Advertisement on Sales Volume of Companies INTRODUCTION BACKGROUND OF THE STUDY Advertising is one of the four promotional tools companies use to direct persuasive communications to consumers or buyers and the general public. Advertising policy constitutes such…
Export Market Penetration of Nigerian Products the Myths and Realities Abstract on Export Market Penetration of Nigerian Products the Myths and Realities This study examine export market penetration of Nigeria product: the Myths and Realities This study analyses the constraint and challenges of export market penetration and how it affect the economic development of…
The Impact of Tv Advertising on the Marketing of Gsm Service Abstract of The Impact of Tv Advertising on the Marketing of Gsm Service This study was meant to examine the impact of TV. Advertising on the marketing of GSM services in Enugu Metropolis (A case study of MTN). The objective for which the…
Effecitve Marketing Strategies for Health Care Services Abstract of Effecitve Marketing Strategies for Health Care Services The research is on effective marketing strategies for health care services in Enugu metropolis ( a case study of Bethsaida hospital). Primary metropolis (a case study of Bethsaida hospital) primary and secondary data were collected to solve the…
Effects of Tax Evasion and Avoidance on Economy of Nigeria (a Case Study of Lagos State Internal Revenue Service) Abstract on Effects of Tax Evasion and Avoidance on Economy of Nigeria (a Case Study of Lagos State Internal Revenue Service) This Research work attempts to look at the effect of Tax evasion and avoidance…
Public Relations and International Marketing Chapter One of Public Relations and International Marketing INTRODUCTION BACKGROUND OF THE STUDY We all believe in communication. We keep saying so. We also say that any management which endorses good communications in – house, and externally is enlightened. Why anyone should be regarded as enlightened in simply propagating…
The Role of Advertising in Motivating Consumer Brand Preference for Beverages Abstract of The Role of Advertising in Motivating Consumer Brand Preference for Beverages This research project was designed to investigate the extent to which advertising influence consumers purchase decision on the Bournvita brand. To solve the research problem both primary and secondary data…
Effective Market Capitalization and the Nigeria Stock Market Growth Abstract onEffective Market Capitalization and the Nigeria Stock Market Growth The capital market is one the compartment of financial system that promote savings and investment in an economy, by providing the means of gathering saving and making them available to borrower. The aim of this…
The Problems and Prospects of Marketing Auto Maintenance Services Abstract of The Problems and Prospects of Marketing Auto Maintenance Services This research work is basically in the appraisal of the problems and prospects of marketing auto maintenance service work services in Enugu metropolis. The research work structure both the big auto maintenance service firm and…
Marketing Research as a Tool for Profitability in the Service Industry Abstract of Marketing Research as a Tool for Profitability in the Service Industry Marketing research is the systematic design, collection, analysis and reporting of data and findings relevant to a specific marketing situation facing the company. (Koller P 2003). This study focused on…
Marketing of Banking and Financial Service Abstract of Marketing of Banking and Financial Service Banks are profit oriented organization. the profit can not be made without the customers. Or it as a result of the services provide by these banks? It is as a result of this research work to find out of banks…
Effect of Exchange Rate Management Policies on Developing Economies (a Case Study of Nigeria) Abstract on Effect of Exchange Rate Management Policies on Developing Economies (a Case Study of Nigeria) The foreign exchange management policy of an economy serves as one of the major factor that contributes to the economic development of such nation….
An Appraisal of the Application of Marketing Strategy by State Economic Empowerment and Development Strategy (Seeds) in Reducing Poverty and Unemployment Abstract of An Appraisal of the Application of Marketing Strategy by State Economic Empowerment and Development Strategy (Seeds) in Reducing Poverty and Unemployment An Appraisal of the application of marketing strategy by state…
Economics of Communication Transformation in Lagos Metropolis Abstract on Economics of Communication Transformation in Lagos Metropolis Economics of communication transformation deals with the motivation, attitudes, gratification beliefs and goals, the interest depends on some factors which are the social environment past experiences, motivational needs, moods and attitudes. This topic provides a comprehensive review of…
Effective Pricing Strategy of New Products Abstract of Effective Pricing Strategy of New Products Prior to our contemporary time, the bottling industry will dominated by the products of Nigerian Bottling Company Plc. Recently, 7-up bottling company Plc reemerged in the scene to compete with the Nigerian bottling company Plc, both also struggle with other …
The Role of Marketing Planning in the Marketing of Computer Products Chapter One of The Role of Marketing Planning in the Marketing of Computer Products INTRODUCTION BACKGROUND OF THE STUDY Marketing as a course of study is very young compared to other established courses of study, so also is planning and control in business. …
Economic Analysis of the Determinants of Exchange Rate in Nigeria Abstract on Economic Analysis of the Determinants of Exchange Rate in Nigeria This research study investigates the determinants of exchange rate in Nigeria and to establish the position of balance of payments and Gross Domestic Product from year 1980 to 2010. Though the fundamental…
Dynamics of Motivation in an Organization (a Case Study of Nigeria Ports Authority) Chapter One of Dynamics of Motivation in an Organization (a Case Study of Nigeria Ports Authority) INTRODUCTION Productivity and total quality experts tell us that we need smarter; not harder. While it is true that a sound education appropriate skins training…
The Role of Marketing Strategy in Determining Consumer Purchasing Behavour Abstract of The Role of Marketing Strategy in Determining Consumer Purchasing Behavour The performance of marketing function basically marrying consumers needs and wants with the appropriate products and services. It is the duty of the form to adopt appropriate marketing strategy to attract customers …
Public Relation Techniques for Marketing Air Transport Services in Nigeria Abstract of Public Relation Techniques for Marketing Air Transport Services in Nigeria The study towards the public relation Techniques for marketing Air Transport service in Nigeria (A case study of executive Air line service) The objectives of the study among others includes. To determine…
