The Effect of Consumer Protection on Brand Loyalty in Fast Moving Consumable Goods Abstract of The Effect of Consumer Protection on Brand Loyalty in Fast Moving Consumable Goods The study examined the the effect of consumer protection on brand loyalty in fast moving consumable goods in Lagos. The descriptive survey design was used in…
Monetary Policy and Exchange Rate in Nigeria Abstract on Monetary Policy and Exchange Rate in Nigeria The purpose of this research is to describe and investigate the monetary policy and exchange rate in Nigeria and effect on economy over the period 1990-2010, using Econometrics technique. The researcher used Regression Analysis to analyze the data…
The Effect of Social Media on Consumers Buying Behaviour Abstract of The Effect of Social Media on Consumers Buying Behaviour The study examined social media advertising and buying behaviour of Babcock University undergraduate students, a study Babcock University undergraduate students. The study employed the survey design and the purposive sampling technique to select 450…
The Impact of Pricing Strategy on Sales Performance Abstract of The Impact of Pricing Strategy on Sales Performance The study examined effect of pricing strategy on sales performance, a study of Unilever Nigeria Plc. The study employed the survey design and the purposive sampling technique to select 450 staff across management, senior and junior…
Microfinance a Tool for Facilitating the Growth of Small and Medium Enterprises in Nigeria Abstract on Microfinance a Tool for Facilitating the Growth of Small and Medium Enterprises in Nigeria This study examined the impact of Micro Finance Banks on individuals, small scale Business e.t.c. It shows the extent Micro Finance can achieve the…
Effect of Packaging on Consumer Buying Choice of Selected Consumer Goods Abstract of Effect of Packaging on Consumer Buying Choice of Selected Consumer Goods This research examined the effect of packaging on consumer buying choice of selected consumer goods in Calabar metropolis. The study was conducted in a bid to provide empirical evidence on…
Effect of Public Relations on Customers’ Preference for Global System for Mobile Communications (Gsm) Services Abstract of Effect of Public Relations on Customers’ Preference for Global System for Mobile Communications (Gsm) Services This research examined the effect of public relations on customers’ preference for Global System for Mobile Communications (GSM) services: a case study…
Micro Finance as an Effective Tool for Poverty Alleviation in Nigeria (a Case Study of Integrated Micro Finance Bank (Imfb) Abstract on Micro Finance as an Effective Tool for Poverty Alleviation in Nigeria (a Case Study of Integrated Micro Finance Bank (Imfb) This study examined the effect of micro finance as an effective tool…
Effect of Social Media on Consumer Buying Behaviour of Jumia Nigeria Abstract of Effect of Social Media on Consumer Buying Behaviour of Jumia Nigeria This research examined the effect of social media on consumer buying behaviour of Jumia Nigeria in Calabar metropolis. The study was conducted in a bid to provide empirical evidence on…
Impact of Small and Medium Scale Enterprises on Nigeria Economy Development Abstract on Impact of Small and Medium Scale Enterprises on Nigeria Economy Development The research work was aimed at investigating the growth of small and medium scale enterprises in relation to economic development and to analyze the effect of small and medium scale…
Personal Selling Practice and Enhanced Sales of Industrial Products Among Businesses Chapter One of Personal Selling Practice and Enhanced Sales of Industrial Products Among Businesses INTRODUCTION Marketing is a defined as the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges that satisfy individual…
Impact of Microfinance Institution on Entrepreneurial Development in Nigeria a Case Study of Ipaja Area (Alimosho Local Government) Abstract on Impact of Microfinance Institution on Entrepreneurial Development in Nigeria a Case Study of Ipaja Area (Alimosho Local Government) This research study investigated the impact of microfinance on entrepreneurial development of small scale enterprise that…
Impact of Micro Credit Scheme on Poverty Alleviation Policy in Nigeria (a Case Study of Small and Medium Scale Enterpreneur in Ifako Ijaye Local Government Area of Lagos State) Abstract on Impact of Micro Credit Scheme on Poverty Alleviation Policy in Nigeria (a Case Study of Small and Medium Scale Enterpreneur in Ifako Ijaye…
Impact of Mergers and Acquisition on Bank Growth and Effectiveness (a Case Study of First Bank Plc) Abstract on Impact of Mergers and Acquisition on Bank Growth and Effectiveness (a Case Study of First Bank Plc) Merger and acquisition as stated in study must be seen as an available means of saving companies from…
Impact of Macroeconomic Policy on Poverty Alleviation in Nigeria Abstract on Impact of Macroeconomic Policy on Poverty Alleviation in Nigeria The objective of this study is to examine the impact of macro economic policy on poverty alleviation in Nigeria. In order to test the hypothesis formed on the study, secondary data were collected from…
Impact of Information Communication Technology on the Development of Rural Area in Nigeria Abstract on Impact of Information Communication Technology on the Development of Rural Area in Nigeria Information Communication Technology (ICT) has the potential to contribute to development, especially in rural areas of developing countries. But the mechanisms through which ICT can be…
Food Security a Strategy for Poverty Alleviation in Nigeria. Abstract on Food Security a Strategy for Poverty Alleviation in Nigeria. Poverty has the consequences of breeding social disillusionment with respect to what the objectives are and members responsibilities towards attainment of the objectives just as ignorance maintains poverty, so also can poverty perpetuate ignorance,…
Foreign Direct Investment and Economic Growth in Nigeria “an Empirical Analysis” Abstract on Foreign Direct Investment and Economic Growth in Nigeria “an Empirical Analysis” This research work envisages ascertaining the effect of Foreign Direct Investment on the growth rate of Gross Domestic Product in Nigeria economy for the period 1970- 2009 .From a priori…
Global Financial Crises and Capital Flows Evidence From West African Monetary Zone Abstract on Global Financial Crises and Capital Flows Evidence From West African Monetary Zone The impact of foreign capital inflows on the economic growth of sub-Saharan Africa, with emphasis on West African Monetary Zone, WAMZ member countries was studied using panel Data…
Government Expenditure and Economic Growth in Nigeria a Disaggregated Analysis Abstract on Government Expenditure and Economic Growth in Nigeria a Disaggregated Analysis This study examines the disaggregated effect of government expenditure on economic growth in Nigeria. In the introductory section, the reason why government expenditure has been on the increase over the years in…
Health Indices and Nigeria Economic Growth (an Econometric Analysis) Abstract on Health Indices and Nigeria Economic Growth (an Econometric Analysis) This research works examines the health indices and the Nigeria’s economic Growth. In particular, the researcher is interested in knowing the type of correlation that exists between health indices and economic growth thereby, representing…
Brand Personality and Customer Loyalty Abstract of Brand Personality and Customer Loyalty The study examined brand personality and customer loyalty in Babcock University using of indomie instant noodles of de united foods as a case. More specifically, the study sought to assess the brand personality and customer loyalty in Babcock University. The study consist…
Digital Marketing as a Key Driver of Sales Improvement Among Small and Medium Scale Enterprises Abstract of Digital Marketing as a Key Driver of Sales Improvement Among Small and Medium Scale Enterprises The study examined digital marketing as a key driver of sales improvement among small and medium scale enterprises in Lagos state. The…
Impact of Promotional Activities on Fast Moving Consumer Goods Abstract of Impact of Promotional Activities on Fast Moving Consumer Goods The study examined the impact of promotional activities on fast moving consumer goods (FMCG), a study of Unilever Nigeria Plc. The sample frame of the study was made up of consumers of fast moving…
Sales Promotion and Its Effects on Organizational Effectiveness in Nigerian Manufacturing Industry Abstract of Sales Promotion and Its Effects on Organizational Effectiveness in Nigerian Manufacturing Industry This study examines sales promotion and its effects on organizational effectiveness in Nigerian manufacturing industry. The study focuses on how sales promotion is used to generate higher sales,…
The Effect of Advertising on Sales Performance of Consumer Goods Abstract of The Effect of Advertising on Sales Performance of Consumer Goods This study evaluates the effectiveness of advertising expenses on the sales revenue and profitability of Unilever Nigeria Plc. This study is based on secondary data collected for advertising expenditure, sales revenue and…
The Effect of Consumer Protection on Brand Loyalty of Fast Moving Consumer Goods Abstract of The Effect of Consumer Protection on Brand Loyalty of Fast Moving Consumer Goods The study examined the effect of consumer protection on brand loyalty of fast moving consumer goods. More specifically, the study sought to assess the consumer protection…
Relationship Marketing and Customer Retention Abstract of Relationship Marketing and Customer Retention This research examined the effect of relationship marketing in customer retention in MTN Nigeria Plc, Calabar. The study was conducted in a bid to provide empirical evidence on the effect of relationship marketing in customer retention in order to assist MTN Nigeria…
Consumer’s Perception of Branding and Packaging on Sales of Cosmetics Products Chapter One of Consumer’s Perception of Branding and Packaging on Sales of Cosmetics Products INTRODUCTION BACKGROUND OF THE STUDY The topic of this research work is “The consumer’s perception of branding and packaging on sales of cosmetics products”. The American marketing association defines…
Impact of Customers Complaint on Marketing Performance in the Service Industry Abstract of Impact of Customers Complaint on Marketing Performance in the Service Industry Companies sometimes think that they are doing well without paying attention to their customers are complain, only to discover later on that customers were dissatisfied and haven’t returned. It is…
