The Impact of Product Innovation on the Growth of a Firm Abstract of The Impact of Product Innovation on the Growth of a Firm The research work at the impact of product innovation on the growth of a firm; this means, the yield that comes from innarating products. This impact ranges from high profitability,…
The Impact of Product of Branding on the Sales of Consumer Product Chapter One of The Impact of Product of Branding on the Sales of Consumer Product INTRODUCTION The research work looks at the impact of product innovation on the growth of a firm. This means the yield that comes form innovating products. This…
The Influence of Advertising and Personal Selling on New Product of Commercial Banks Abstract of The Influence of Advertising and Personal Selling on New Product of Commercial Banks In today’s highly competitive marketing environment, marketers do not stop at developing a good product, pricing it attractively and making it readily available to the target…
The Impact of Deregulation of Oil Industry on Small Scale Enterprises in Nigeria. (a Case Study of Ado –odoota Local Government Area) Abstract on The Impact of Deregulation of Oil Industry on Small Scale Enterprises in Nigeria. (a Case Study of Ado –odoota Local Government Area) In many developing countries, structural reform of petroleum…
The Impact of Rapid Increase Sales Promotion Activities on the Sales of Soft Drinks in Nigeria Abstract of The Impact of Rapid Increase Sales Promotion Activities on the Sales of Soft Drinks in Nigeria Sales promotion is something extra that can arouse interest create a buying desire, and spark off an immediate reaction from…
The Impact of Capital Market Financing on Economic Development of Nigeria Abstract on The Impact of Capital Market Financing on Economic Development of Nigeria This research work examines the impact of Capital Market Financing on Economic Development in Nigerian. It also examined theories that have postulated the key role of capital accumulation in the…
The Impact of Sales Person in Motivating Consumers Brand Performance for Beer Product Chapter One of The Impact of Sales Person in Motivating Consumers Brand Performance for Beer Product INTRODUCTION The era of hard and aggressive selling is gone as most companies have realized that the capacity of organization to survive and prosper the…
The Influence of Packaging as a Promotional Tool in the Detergent Industry Abstract of The Influence of Packaging as a Promotional Tool in the Detergent Industry This research work was carried out to show that packaging could serve as a promotion tool in the detergent industry, using PZ Cussons Plc Aba as a case…
The Need for the Application of Marketing Concept in Government Establishment Abstract of The Need for the Application of Marketing Concept in Government Establishment There has been a quest for the need of the need for the application of marketing concept as a tool for retaining customers in manufacturing industry. This research has been…
The Efficacy of Integrate Rate Deregulation on Savings Mobilization in the Nigerian Economy Abstract on The Efficacy of Integrate Rate Deregulation on Savings Mobilization in the Nigerian Economy The objective of this study was to examine the impact of interest rate deregulation on savings mobilization in the Nigerian Economy, using a time series annual…
The Role of Product Management in the Marketing Performance of Banking Service Chapter One of The Role of Product Management in the Marketing Performance of Banking Service INTRODUCTION BACKGROUND OF THE STUDY Product management embraces the task of adjusting the product throughout its life to match the ever-changing demands of the market place. Too…
The Relevance of New Product Development on Attaining Marketing Objective of Table Producers Abstract of The Relevance of New Product Development on Attaining Marketing Objective of Table Producers This study was conducted to determine the relevant of new product development in attaining marketing objective of table water manufacturers in Anambra State . However, to…
The Effects of Deregulation of Telecommunication in Nigerian Economy (a Case Study of Telecommunication in Both Nigeria and Some West Africa Countries) Abstract on The Effects of Deregulation of Telecommunication in Nigerian Economy (a Case Study of Telecommunication in Both Nigeria and Some West Africa Countries) This research work is based on the effect…
The Relevance of Packaging in the Marketing of Consumer Goods in Nigeria Abstract of The Relevance of Packaging in the Marketing of Consumer Goods in Nigeria This research is on the importance of packaging of consumer good in Nigeria. Where by to find out the packaging strategies, understand the meaning, possibilities, advantages and effect…
The Role of Road Transport Network in the Marketing of Agricultural Product Chapter One of The Role of Road Transport Network in the Marketing of Agricultural Product INTRODUCTION The quest of achieve self sufficiency food production is one of the highest priority areas facing most of the world’s today. It is also a problem…
The Study of the Impact of Radio Advertising on the Marketing of Consumers Products Abstract of The Study of the Impact of Radio Advertising on the Marketing of Consumers Products This project caption the impact of radio advertising on the marketing of consumes product in Imo state has been written in partial fulfillment of…
The Uniqueness and Impact of Commercial Bank Lending on the Growth of Small-scale Industries Abstract of The Uniqueness and Impact of Commercial Bank Lending on the Growth of Small-scale Industries This work desires because of the need to know the importance of impact of Commercial Bank lending to small-scale industries both internal and external….
The Use of Public Relations Practice in Government Institution Chapter One of The Use of Public Relations Practice in Government Institution INTRODUCTION BACKGROUND TO THE STUDY Many authorities have contributed immensely to the success of defining public relations. According to Jerkins (1985), defines public relations as the deliberate, planned and sustained effort to establish…
Influence of New Media on Information Acquisition Abstract of Influence of New Media on Information Acquisition In this era of Information and communication technology, social media especially blog, YouTube, facebook, Whatsapp, twitter, BBM and 2go and many others have revolutionalised and redefined monopoly of news and information by mass media (radio, television, newspaper and…
Impact of Facebook and 2go as an Effective Interpersonal Media of Communication Abstract of Impact of Facebook and 2go as an Effective Interpersonal Media of Communication The study examines the impact of facebook and 2Go as an effective interpersonal media of communication with specific focus on the students of Osun State Polytechnic, Iree. There…
Impact of Ict on Advertising Practice in Nigeria Table of Content on Impact of Ict on Advertising Practice in Nigeria Chapter 1 Introduction Introduction Background of the Study Statements of Problems Objectives of the Study Research Question Study of the Hypothesis Significance of the Study Justification of the Study Scope of the Study Definition…
The Effect of Stabilization Policies on Nigerian Economy Abstract on The Effect of Stabilization Policies on Nigerian Economy This research work focus on the appraisal of Macroeconomic Policy on Inflation in Nigerian Economy, also to determine how it enhances the growth of Nigerian Economy. The aim of this research work is to look into…
The Impact of Information Technology on Banking Operations in First Bank of Nigeria Plc. Abstract on The Impact of Information Technology on Banking Operations in First Bank of Nigeria Plc. This study was designed to investigate the impact of Information Technology on Banking Operations in Nigeria. Information Technology is the modern trend in banking…
The Effect of Foreign Direct Investment on the Economy Growth of Nigeria Abstract on The Effect of Foreign Direct Investment on the Economy Growth of Nigeria This study set out to empirically examine the effect of Foreign Direct Investment (FDI) on the economic growth in Nigeria between 1970 and 2010. The paper makes the…
The Effect of Exchange Rate Policies on the Nigerian Manufacturing Sector an Empirical Analysis Abstract on The Effect of Exchange Rate Policies on the Nigerian Manufacturing Sector an Empirical Analysis The main objective of this study is to examine empirically the effect of exchange rate policies on Nigerian Manufacturing Sector, because most policies put…
Impact of Internet Technology on Journalism Practice in Nigeria Table of Content on Impact of Internet Technology on Journalism Practice in Nigeria Chapter 1 Introduction Introduction Background of the Study Statements of Problems Objectives of the Study Research Question Study of the Hypothesis Significance of the Study Justification of the Study Scope of the…
The Effect of Exchange Rate and Inflation on Foreign Direct Investment and Its Relationship With Economic Growth in Nigeria. Abstract on The Effect of Exchange Rate and Inflation on Foreign Direct Investment and Its Relationship With Economic Growth in Nigeria. This study is on the effect of exchange rate and inflation on foreign direct…
The Economy Impact of the Deregulation of the Telecommunication Industry in Nigeria Abstract on The Economy Impact of the Deregulation of the Telecommunication Industry in Nigeria In this research work, we considered “The Economy impact of the deregulation of the Telecommunication Industry in Nigeria”. Our major concentration was on the Nigeria market because Telecommunication…
The Determinants and Measurements of Poverty in Nigerian Economy Abstract on The Determinants and Measurements of Poverty in Nigerian Economy This study takes a critical evaluation at the measurement and determinants of poverty in the Nigerian economy. Poverty concerns individual’s inability to cater adequately for the basic needs of food, clothing and shelter. It…
Examination of the Impact of Internet on Radio Broadcasting Table of Content on Examination of the Impact of Internet on Radio Broadcasting Chapter 1 Introduction Introduction Background of the Study Statements of Problems Objectives of the Study Research Question Study of the Hypothesis Significance of the Study Justification of the Study Scope of the…
