Effectiveness of Strategic Marketing in Nigerian Banks Chapter One of Effectiveness of Strategic Marketing in Nigerian Banks BACKGROUND OF THE STUDY Given the trend of every aspects of economic activities globally and particularly Nigeria, it is imperative for business entities to adopt measures that should strategically reposition them so as to remain afloat. With…
The Effect of Test Marketing on Product Innovation Abstract of The Effect of Test Marketing on Product Innovation This research was carried out to investigate the effect of test marketing on product innovation in markson chemical industry limited at Onitsha. The term test marketing on product innovation is a great importance to any profit…
Guerrilla Marketing for Improving Performance of Marketing of Hotel Services in Nigeria Abstract of Guerrilla Marketing for Improving Performance of Marketing of Hotel Services in Nigeria The concept of Guerrilla marketing subsumes a set of different innovative and creative approach to marketing in today’s marketplace warfare. It aims principally at gaining large effect with…
The Role of Capital Market on Privatization Process in Nigeria Abstract on The Role of Capital Market on Privatization Process in Nigeria The study examines the roles of capital market in Privatization process on Nigeria. The research instrument used included questionnaire, participant observation and interview. In view of this, some research hypothesis were postulated…
Impact Strategic Marketing in Nigerian Banks Abstract of Impact Strategic Marketing in Nigerian Banks The research project focuses on the effectiveness of strategic marketing in Nigerian Banks. Three selected banks namely All States Trust Bank. Citizens bank and Afribank Plc were used as case study. Some of the objectives of the study included; determine…
The Impact of Fiscal Deficit on Economic Performance in Developing Countries, a Case Study on Nigeria Abstract on The Impact of Fiscal Deficit on Economic Performance in Developing Countries, a Case Study on Nigeria Fiscal Deficit has being found to be one of the most important aspects of fiscal policy management. The main focus…
Effective Marketing Strategy for Airlines Operating Abstract of Effective Marketing Strategy for Airlines Operating It Is often misconstrued that consumer concern have not always been sought in poultry business in its scope of application and actual practice. The misconception have prompted the researcher to focus his attention on the issue with particular reference to…
The Impact of Taxation on Nigeria Economy Growth Abstract on The Impact of Taxation on Nigeria Economy Growth This research work was carried out in order to find out if actually there is any impact which taxation has on Nigerian economy and the survey for this study is based on Enugu state. This research…
Effective Sales Force Motivation as a Means of Achieving Increased Market Share in a Competitive Industry Abstract of Effective Sales Force Motivation as a Means of Achieving Increased Market Share in a Competitive Industry The major purpose of this study is to determine the effectiveness of sales force motivation as a means of achieving…
Marketing Research as a Instrument for Increased Profitability in Service Company Abstract of Marketing Research as a Instrument for Increased Profitability in Service Company This study examines marketing research as a Instrument for increased profitability in service company taking Ogechikammer Company Ebonyi State as a case study. Marketing research can be seen as the…
The Effect of Exchange Rate Fluctuations on the Nigeria Economy Chapter One of The Effect of Exchange Rate Fluctuations on the Nigeria Economy INTRODUCTION BACKGROUND OF THE STUDY Foreign exchange is the means of payment for international transaction. It is made up of convertible currencies that are generally accepted for the settlement of international…
Marketing Strategy for Airlines Abstract of Marketing Strategy for Airlines The misconception have prompted the researcher to focus his attention on the issue with particular reference to marist poultry as a case study. Therefore this work have developed to tactically look into practices with a view to determine the reality of such misconceptions. Chapter…
The Control of Inflation Using Central Bank of Nigeria (Cbn) Monetary Policy Abstract on The Control of Inflation Using Central Bank of Nigeria (Cbn) Monetary Policy Through the instrument used in monetary policy help us by the control of inflation in an economy. This is to know the control of inflation using central bank…
Strategies for Introducting a New Product in the Market Abstract of Strategies for Introducting a New Product in the Market The research work was on a study of how is introduce a new product in the market. The main objective was to determine whether the strategies used to introduce cristolys cough expectorant in Enugu…
Oil Price Instability and Industrial Sector Output in Nigeria Abstract on Oil Price Instability and Industrial Sector Output in Nigeria This paper analyses oil prics stability and industrial sector output in Nigeria. Results show that the impact of oil price on industrial sector output is asymmetric in nature; with the impact of oil…
Promotion as a Strategy of Manufactures Tools for Consumers Loyalty Abstract of Promotion as a Strategy of Manufactures Tools for Consumers Loyalty This project is designed to give an insight on the influence of sales promotion on consumers loyalty with reference to makeguns table wate, water, okigu imo state. Based on the above purpose,…
Impact of the Money Market in the Growth of Nigeria in Economy Chapter One of Impact of the Money Market in the Growth of Nigeria in Economy INTRODUCTION BACKGROUND OF THE STUDY The financial system of any financial company provide the catalyst through financial intermediation for productive activities to ensure economic growth and development…
Relevance of Marketing Information System in the Achievement of Organizational Objective Abstract of Relevance of Marketing Information System in the Achievement of Organizational Objective Relevance of marketing information system in the achievement organizational objective is focus of the research study Nigeria Bottling Company (NBC) Owerri a case study, special interest is cede on the…
An Assessment of Globalization and Economic Development in Nigeria Abstract on An Assessment of Globalization and Economic Development in Nigeria The main aim of the research project dwells on Globalization and Economic Development in Nigeria an Assessment. Globalization was viewed as the bilateral relations that exist between countries for either political or economical purpose…
Sales Management in the Brewery Industry Abstract of Sales Management in the Brewery Industry The research was carried out as a result of some of the following problems. Sales people represent their company to the outside world, consequently, opinion of a company and its product are formed often from impression left by the sales…
The Role of Non-oil Export on Economic Development of Nigeria Abstract on The Role of Non-oil Export on Economic Development of Nigeria This study is to examine the role of non-oil export on economic development of Nigeria and the objectives are as follows; to examine the relationship between non-oil export and the level of…
Sales Promotion a Tool for Achieving Customers Brand Loyalty in the Table Water Industry Abstract of Sales Promotion a Tool for Achieving Customers Brand Loyalty in the Table Water Industry This topic sales promotion: a tool for achieving customer brand loyalty in the table water industry was conducted to investigate the extent of relationship…
The Role of Monetary Policy in the Management of Inflation in Nigeria Abstract on The Role of Monetary Policy in the Management of Inflation in Nigeria Monetary policy consists of discretionary measures designed by monetary authorities to regulate and influence the supply, cost and direction of money and credit provided to the economy. This…
The Role of Human Capital Development in Economic Development Abstract on The Role of Human Capital Development in Economic Development Although several theories of growth point towards a positive effect of human capital on growth, empirical evidence on this issue has been mixed. Using the Correlation and Regression analyses, this work examines empirically the…
Sales Promotion in Increasing the Levels of Network Patronage in the Telecoms Industry in Nigeria Chapter One of Sales Promotion in Increasing the Levels of Network Patronage in the Telecoms Industry in Nigeria INTRODUCTION BACKGROUND OF THE STUDY People often confuse sales promotion with broader term, “promotion” but sates promotion is one of the…
The Role of Capital Market on Development of Nigeria Economy Abstract on The Role of Capital Market on Development of Nigeria Economy This research work is aimed at showing the role of capital market on development of Nigeria Economy. It also examined the various economic theories that have postulated the key role of capital accumulation in…
The Role of Agricultural Sector on Economic Growth and Development in Nigeria Abstract on The Role of Agricultural Sector on Economic Growth and Development in Nigeria This research work investigates the Roles of Agricultural sectors on Economic Growth and Development in Nigeria using the multiple regression analysis method. The data utilized spanned between 1981…
The Relevance of Accounting to Management Decision Making Process in Tertiary Institution (a Case Study of Adeniran Ogunsanya College of Education) Chapter One of The Relevance of Accounting to Management Decision Making Process in Tertiary Institution (a Case Study of Adeniran Ogunsanya College of Education) BACKGROUND TO THE STUDY INTRODUCTION In the world today,…
The National Economic Empowerment and Development Strategy (Needs) and the Development of Capital Market Abstract on The National Economic Empowerment and Development Strategy (Needs) and the Development of Capital Market The development of the capital market has contributed immensely to the economic growth of the nation. Provision of infra structural facilities will enhance growth…
The Impact of Trade Liberalization on Manufacturing Sector in Nigeria Abstract on The Impact of Trade Liberalization on Manufacturing Sector in Nigeria This research work studies trade liberalization how it was put place to rationalize the use of scarce resources to sustain Pareto optimality perspectives and promote efficiency in the development of manufacturing sector…
