Forecast of Exchange Rate Determinants in Nigeria Abstract on Forecast of Exchange Rate Determinants in Nigeria It has been noted that the Nigeria economy has gone through series of transformation since independence. Her exchange rate determination has taken various shapes from administratively deformed rate to a market determined rate. These have also be associated…
The Impact of Inflation on Cost of Living in Nigeria (1982-2012) Inflation is an inevitable property of any economy in the world. It influences every country, negatively as well as positively, whether it is developed or developing country as well. Anyanwu (2011) stated that inflation is an important factor leading to social and economic…
Test Marketing of New Product Its Effectiveness and Product Performance Chapter One of Test Marketing of New Product Its Effectiveness and Product Performance INTRODUCTION Development a new product is not easy. Not only are customers needs and wants changing but competition continually makes current products obsolete. New products are the lifeblood of any business….
The Impact of Government Expenditure on Standard of Living in Nigeria (1982-2012) INTRODUCTION Over the years, government expenditure also known as government spending has been identified as a major tool in improving the standard of living of citizens in a country. Various spending on recurrent and capital projects such as such as building of…
Sales Territorial Management in the Brewery Industry Chapter One of Sales Territorial Management in the Brewery Industry INTRODUCTION There is no gain saying the fact that the survival of every business is anchored in the ability of the sales forces to identify and sell to the customers or buyers what the company has produced…
Impact of Inflation on Government Spending in Nigerian Economy (1981-2013) Chapter One of Impact of Inflation on Government Spending in Nigerian Economy (1981-2013) BACKGROUND TO THE STUDY Inflation is an inevitable property of any economy in the world. It influences every country, negatively as well as positively, whether it is developed or developing country…
Relationship Marketing a Necessary Tool for Organisational Performance Abstract of Relationship Marketing a Necessary Tool for Organisational Performance An organization ability to enjoy long term competitive advantage is closely related to its capacity to win and retain customers. The research work took a critical look into this statement from a relationship marketing perspective as…
The Relevance of Advertising as a Determinant of Customer Patronage in the Fast Food Industry Abstract of The Relevance of Advertising as a Determinant of Customer Patronage in the Fast Food Industry The research work titled “the relevant of advertising as a determinant of customer patronage for fast food (a case study of Chiky…
Impact of Savings on Financial Development of Nigeria Abstract on Impact of Savings on Financial Development of Nigeria This research work seeks to examine the impact of savings on financial development in Nigeria. Time series data from 1970 to 2013 were computed from world development indicators. The period was assumed long enough to proffer…
Impact of Power Generation on the Economy of Nigeria (1990-2015) Chapter One of Impact of Power Generation on the Economy of Nigeria (1990-2015) INTRODUCTION BACKGROUND TO THE STUDY Electricity is pivotal to the economic development of nations. Its use is directly correlated with healthy economic growth (Kaseke & Hosking, 2013). Nigeria is one of…
Marketing Strategy in the Hotel Industry Chapter One of Marketing Strategy in the Hotel Industry INTODUCTION The Hotel Industry is primarily a service industry providing a wide range of services ranging from the provision of accommodation, food and beverage to the provision of entertainment, sport and other leisure facilities, to travelers and tourists. The…
The Marketing Strategy and Consumer Purchase Behavior Chapter One of The Marketing Strategy and Consumer Purchase Behavior INTRODUCTION All business organizations perform two basic functions we are production and marketing of goods and services ideas, events organizations, places and personalities for the satisfaction of consumer/clients wants and needs. Marketing has developed in importance and…
An Assessment of the Role of Financial Market in the Economy a Case Study of Nigerian Stock Exchange BACKGROUND OF THE STUDY The Financial market is divided into two main divisions, namely (i) the Money Market, and (ii) the Capital Market. The Money Market is quite different from the Capital Market in the sense…
Marketing Strategies and Their Effects in Sales Expansion in Organisation Chapter One of Marketing Strategies and Their Effects in Sales Expansion in Organisation INTRODUCTION In marketing operations, marketing strategies constitute an important ingredient in sales expansion. The reason is not farfetched, most companies or organizations that make use of marketing strategies in measuring the…
Product Quality as a Basis for Consumer’s Patronage Chapter One of Product Quality as a Basis for Consumer’s Patronage INTRODUCTION GENERAL OVERVIEW It is the aim of every business organisation to maximize profit and not only to break even or claim a market leader. In other words, efforts are made to boost sales and…
The Analysis of Exchange Rate Fluctuations on Nigeria’s Balance of Payment (1983-2013). Abstract on The Analysis of Exchange Rate Fluctuations on Nigeria’s Balance of Payment (1983-2013). Exchange rate volatility is a widely discussed topic amongst others in economics and finance as it is relevant in virtually every sector in the economy. This research sets…
Impact of E-payment on Online Shopping Behaviour Abstract of Impact of E-payment on Online Shopping Behaviour The study examined the impact of e-payment on online shopping behaviour in Nigeria. The undergraduate students of Distance Learning Institute Business Administration, University of Lagos served as the sample population. The study adopted the survey research design using…
Agricultural Funding as Solution to Nigeria Economy Diversification Chapter One of Agricultural Funding as Solution to Nigeria Economy Diversification INTRODUCTION BACKGROUND TO THE STUDY Nigeria is largest oil exporting country in Africa and has a rapidly growing economy. The country follows a resource based growth strategy driven by the production and exporting of oil….
Impact of Exchange Rate Fluctuations in Value Added Tax on Economic Growth of Nigeria Chapter One of Impact of Exchange Rate Fluctuations in Value Added Tax on Economic Growth of Nigeria INTRODUCTION BACKGROUND TO THE STUDY Exchange rate is the price of one country’s currency expressed in terms of some other currency. It determines…
Impact of Fdi on the Construction Sector of the Nigerian Economy Chapter One of Impact of Fdi on the Construction Sector of the Nigerian Economy INTRODUCTION BACKGROUND TO THE STUDY The construction sector occupies a focal position in the economy of any nation because it is an important contributor to the process of development…
Contribution of Banking Sector to Agricultural Productivity in Nigeria 1981-2013 Chapter One of Contribution of Banking Sector to Agricultural Productivity in Nigeria 1981-2013 INTRODUCTION Nigeria, which spans an area of 924,000 square kilometers, is bordered by the Gulf of Guinea, Cameroon, Benin, Niger, and Chad. The topography ranges from mangrove swampland along the coast…
Empirical Investigation of the Impact of Government Education Spending on Economic Growth (1981-2012) Abstract on Empirical Investigation of the Impact of Government Education Spending on Economic Growth (1981-2012) The aim of the study is to critically investigate the impact of government education expenditure on economic growth in Nigeria. The Real Gross Domestic Product (RGDP)…
Evaluation of the Impact of Inflation on Nigeria Stock Market Returns (a Case Study of Road Transport Sector of Nigeria) Chapter One of Evaluation of the Impact of Inflation on Nigeria Stock Market Returns (a Case Study of Road Transport Sector of Nigeria) INTRODUCTION Background of the Study The stock market is a common…
Product Failure the Causes and Effects on the Nigerian Economy Abstract of Product Failure the Causes and Effects on the Nigerian Economy This study is designed to evaluate the causes and effect of product failure on the Nigerian Economy. Product is a vital component of the marketing mix and the reason why companies are in…
The Impact of Capital Formation via Savings and Investment on Growth of the Nigerian Economy 1980-2013 Chapter One of The Impact of Capital Formation via Savings and Investment on Growth of the Nigerian Economy 1980-2013 INTRODUCTION BACKGROUND OF THE STUDY The rate of growth in Nigeria economy cannot be fully analyzed without a closer…
Product Differentiation as a Survival Strategy in a Competitive Marketing Environment Abstract of Product Differentiation as a Survival Strategy in a Competitive Marketing Environment The history of marketing revolves around customers or consumer. This denotes that the major reasons why products are produced are because of the consumers who made the production process effective…
Outsourcing as a Strategy for Reducing Overhead Costs Abstract of Outsourcing as a Strategy for Reducing Overhead Costs Thesis on outsourcing as a strategy for reducing overhead cost in selected banks in Lagos This investigated the extent to which banks are applying outsourcing arrangement as a financial strategy to cut cost, asses its inherent…
The Role of Marketing Research in the Planning and Development of a New Product Abstract of The Role of Marketing Research in the Planning and Development of a New Product This research work is on role of marketing research, planning and development of a new product, a case study of Nigeria Bottling Company Plc,…
Impact of Selected Macroeconomic Variables on Capital Inflow in Nigeria Abstract on Impact of Selected Macroeconomic Variables on Capital Inflow in Nigeria In the face of capital deficiency in financing long term development, the capital-deficient economies have heavily resorted to foreign capital as the primary means to achieve rapid economic growth. In the presence of…
Human Capital Development and Economic Growth in Nigeria: an Emperical Analysis Abstract on Human Capital Development and Economic Growth in Nigeria: an Emperical Analysis This study examined and analyzed the impact of human capital development on economic growth in Nigeria, using time series data of 32 years spanning 1980 to 2012, data utilized for…
